Cybersurf to Launch Television Advertising Campaign for 3auction.CALGARY, Alberta--(BUSINESS WIRE)--May 11, 1999-- Cybersurf (ASE (Adaptive Server Enterprise) A relational DBMS from Sybase that runs on Windows NT/2000, Linux and a variety of Unix platforms. ASE is a comprehensive and robust data management product with a long history dating back to the late 1980s. :CY.) has developed a television commercial promoting its online auction service, 3auction. The objective of this campaign is to drive traffic to 3auction.com, and to promote general awareness of the 3web Network. Advertisements will begin playing in Calgary on Monday, May 10. The 3auction commercial was developed for national release, and will be served to other metropolitan areas as 3web expands into them. 3auction is Cybersurf's new online auction and classified ad service, and is part of the next wave of value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. being offered by the 3web Network. 3auction is available to anyone on the Internet by visiting www.3auction.com, but most of the user traffic currently comes from 3web itself, where it is being advertised and as such receives much more exposure. The 3auction will directly compete with similar online auctions such as Ebay and Bid.com. 3auction features a wide variety of goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. , and caters to both buyers and sellers. Some of the categories include antiques and collectibles, tools, furniture, books, vehicles, sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport , computers and electronics, software and home improvement. Other areas within 3auction include classified ads, a chat area, and a live auction viewing location. All items featured on 3auction are listed in Canadian funds. 3web is a proprietary software application that was developed by Cybersurf Interactive Media, a division of Cybersurf Corp. It offers its Calgary and Edmonton users a powerful and secure portal to anywhere on the World Wide Web, as well as Email and E-commerce functionality. The 3web Network is subsidized sub·si·dize tr.v. sub·si·dized, sub·si·diz·ing, sub·si·diz·es 1. To assist or support with a subsidy. 2. To secure the assistance of by granting a subsidy. by commercial advertising, and is 100 per cent free to the user. Cybersurf's proprietary 3web advertisement-supported technology is unlike any other in existence, in that it brings highly targeted, demographically specific advertising to the user's desktop. While traditional portals spawn advertising within a web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. (making it easy to bypass), 3web's portal operates independently of any Web browser and can never be hidden or disabled. No matter where the user travels on the Internet, 3web's advertising is always visible. It is because of this feature that advertisers on 3web can be guaranteed exact impressions and can target highly specific demographic profiles A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands (as teenagers do not wish to purchase denture fixant), social class bands (as the rich may want . To view examples of 3web in context with Netscape's browser, simply visit http://www.3web.net/screenshots. If you wish to have a better understanding of Cybersurf's proprietary technology, and of the 3web Network's intelligent advertising capabilities, visit http://www.3web.net/overview to download the full 3web interactive overview (56MB). Cybersurf is a communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. in the business of developing and marketing innovative software and connectivity tools. At Cybersurf, our goals are to enhance the use of telecommunications hardware and to develop unique software, which has substantial potential for businesses and consumers. The Alberta Stock Exchange Alberta Stock Exchange See Canadian Venture Exchange (CDNX). has neither approved nor disapproved of the information contained herein. |
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