Cybersurf Announces Media Partners for Toronto Launch.CALGARY, Alberta--(BUSINESS WIRE)--Nov. 23, 1999-- (ASE (Adaptive Server Enterprise) A relational DBMS from Sybase that runs on Windows NT/2000, Linux and a variety of Unix platforms. ASE is a comprehensive and robust data management product with a long history dating back to the late 1980s. :CY.) Cybersurf is pleased to announce that it has engaged The Global Television Network and The Globe and Mail as its Toronto Media launch partners. The immediate objective of these partnerships is to generate public awareness of 3web in the Toronto marketplace. Under the terms of this agreement, a series of 3web print and television commercials will be served over several weeks, informing the general public about 3web and its availability in Toronto. The Globe and Mail will also promote 3web within the advertising areas of its online presence in early December. In exchange for this advertising space, 3web will develop and host advertising of equal value for Global and The Globe and Mail on its Toronto network. Various 3web advertisements have appeared both in print and on prime time television since November 1. 3web's print advertisements featured prominently in the Globe's News and Business sections, while its television spots have aired during shows such as Frasier and NYPD Blue NYPD Blue is an Emmy Award-winning hour long-running American television police drama set in New York City. It was created by Steven Bochco and David Milch and inspired by Milch's relationship with a former member of the New York City Police Department Bill Clark (who . George Gonzo, Executive VP Sales and Marketing for Cybersurf, and President of the 3web Network, has been fundamental in creating these strategic partnerships, and is confident that The Globe and Global will provide the exposure needed to create maximum awareness. "We made the decision to use the top-rated players in each medium with which to deliver our message to Toronto", says Gonzo. "With the public response we've received thus far, we know the decision was a wise one". Mr. Gonzo also states that Cybersurf's long-term goal is to establish ongoing relationships with blue-chip media partners such as The Globe and Global as 3web expands into other markets across Canada Across Canada was an afternoon program that formerly aired on The Weather Network. The segment ran from early 1999 until mid 2002. The show ran from 3:00PM ET until 7:00 PM ET. . About 3web 3web is a proprietary software application that was developed by Cybersurf Interactive Media, a division of Cybersurf Corp. It offers users a powerful and secure portal to anywhere on the World Wide Web, as well as E-mail and E-commerce functionality. The 3web Network is supported by commercial advertising and E-commerce initiatives and is totally free to the user. Cybersurf's proprietary 3web advertisement-supported approach is unique in Canada bringing highly targeted, demographically-specific advertising to the user's desktop. Traditional portals provide advertising via banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. on web pages, making it easy to click the ad away. 3web's portal operates independently of any Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. and can never be hidden or disabled. No matter where the user travels on the Internet, 3web's advertising is always visible. It is because of this feature that advertisers on the 3web Network can be guaranteed exact impressions and can target specific demographic profiles A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands (as teenagers do not wish to purchase denture fixant), social class bands (as the rich may want . To view examples of 3web in context with Netscape's browser, simply visit www.3web.net/screenshots. If you wish to have a better understanding of Cybersurf's proprietary technology, and of the 3web Network's intelligent advertising capabilities, visit www.3web.net/overview to download the full 3web interactive overview (56MB). Cybersurf is a communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. in the business of developing and marketing innovative software and connectivity tools. At Cybersurf, our goals are to enhance the use of telecommunications hardware and to develop unique software, which has substantial potential for businesses and consumers. The Alberta Stock Exchange Alberta Stock Exchange See Canadian Venture Exchange (CDNX). has neither approved nor disapproved of the information contained herein. Directors: Gordon Anderson There have been several people named Gordon Anderson:
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