Cybersurf's 3web Network Partners With Procter & Gamble to Launch Scope Ad Campaign.CALGARY, Alberta--(BUSINESS WIRE)--May 12, 1999-- Procter & Gamble Inc. has launched a two-part promotional Scope campaign on the 3web. Procter & Gamble has chosen Cybersurf's 3web Network as its digital advertising medium, because 3web's proprietary technology can target highly specific demographic profiles A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands (as teenagers do not wish to purchase denture fixant), social class bands (as the rich may want and can offer guaranteed impressions (unlike traditional web-based advertising). As a result, 3web has provided clickthrough rates that are significantly higher than any type of conventional web advertising. A series of animated ads are currently being served to 3web's Calgary user base of over 60,000, inviting them to "get fresh with someone online". Upon clicking on an ad, the user is sent to an online interstitial In a separate window. See interstitial ad. (World-Wide Web) interstitial - A World-Wide Web page that appears before the expected content page. Interstitials can be used for advertising (intermercial, transition ad) or to confirm that the user is old enough to view the site (http://3web.scopekiss.com) whereby whimsical whim·si·cal adj. 1. Determined by, arising from, or marked by whim or caprice. See Synonyms at arbitrary. 2. Erratic in behavior or degree of unpredictability: a whimsical personality. animated "kisses" can be sent to any individual. The interstitial site and the sent kisses all contain Scope branding and a brief advertising message. Procter & Gamble Inc. and Cybersurf (ASE (Adaptive Server Enterprise) A relational DBMS from Sybase that runs on Windows NT/2000, Linux and a variety of Unix platforms. ASE is a comprehensive and robust data management product with a long history dating back to the late 1980s. :CY), are collaborating on similar advertising projects to be served to the Calgary and Edmonton members of the 3web Network. 3web is a proprietary software application that was developed by Cybersurf Interactive Media, a division of Cybersurf Corp. It offers its Calgary and Edmonton users a powerful and secure portal to anywhere on the World Wide Web, as well as Email and E-commerce functionality. The 3web Network is subsidized sub·si·dize tr.v. sub·si·dized, sub·si·diz·ing, sub·si·diz·es 1. To assist or support with a subsidy. 2. To secure the assistance of by granting a subsidy. by commercial advertising, and is 100 percent free to the user. Cybersurf's proprietary 3web advertisement-supported technology is unlike any other in existence, in that it brings highly targeted, demographically-specific advertising to the user's desktop. While traditional portals spawn advertising within a web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. (making it easy to bypass), 3web's portal operates independently of any Web browser and can never be hidden or disabled. No matter where the user travels on the Internet, 3web's advertising is always visible. It is because of this feature that advertisers on 3web can be guaranteed exact impressions and can target highly specific demographic profiles. To view examples of 3web in context with Netscape's browser, simply visit www.3web.net/screenshots. If you wish to have a better understanding of Cybersurf's proprietary technology, and of the 3web Network's intelligent advertising capabilities, visit www.3web.net/overview to download the full 3web interactive overview (56MB). Cybersurf is a communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. in the business of developing and marketing innovative software and connectivity tools. At Cybersurf, our goals are to enhance the use of telecommunications hardware and to develop unique software, which has substantial potential for businesses and consumers. The Alberta Stock Exchange Alberta Stock Exchange See Canadian Venture Exchange (CDNX). has neither approved nor disapproved of the information contained herein. |
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