Cybersia Inc. Engages Magnum Financial Group, LLC; Company Widening Its Investment Audience.

Business Editors

SINGAPORE--(BUSINESS WIRE)--Oct. 3, 2000

Cybersia Inc., a privately held company, whose major subsidiary, Chineseroots.com Inc. (http://www.chineseroots.com), is positioning itself through strategic alliances to become the leading comprehensive Chinese genealogy online resource for the Chinese community on the Internet, today announced its engagement of Los Angeles-based financial communications specialist, Magnum Financial Group, LLC.

Chineseroots.com was established to meet the needs of the worldwide Chinese community to maintain contact with relatives and to research information on Chinese family heritage. In the Chinese culture, family history and lineage have important social, religious and business implications. Chineseroots.com provides genealogy information, accessible electronically, allowing users of the Web site to trace Chinese family ancestry, build family trees and maintain family records.

The service is available in traditional Chinese, simplified Chinese and English languages. In late September, Cybersia will be launching Chinesekin.com, a family club site that will provide interactive tools enabling Chinese families to connect online. Both Web site properties will allow connectivity and research for families around the world.

Ranjeet Sundher, vice president of new business and director of Cybersia Inc., added, "Chineseroot.com was recently voted as one of the `must visit' Web sites by Yahoo.com(R), Sina.com(R), Yam.com(R) and Kimo.com(R), four of the most popular portals in Chinese Internet space. We are very excited with the great response we have received from the Internet community."

Cybersia is not a startup venture; Web site development is complete, and the digitization of Chinese genealogical records is underway. Cybersia has obtained exclusive Internet distribution rights for a majority of all Chinese genealogical records available today, including an agreement with the Shanghai Library in the People's Republic of China, which possesses the world's largest collection of Chinese ancestry records that encompasses 90,000 catalogued volumes of family details dating back to the 10th century.

Other industry partnerships include various world-renowned genealogy organizations such as the Taiwan Surnames Associations and the Shanxi Genealogy Center in China.

Through Magnum, the company plans to enhance the communication of its exciting story and business strategy with current stockholders, potential stockholders, brokers, analysts, media and other members of the investment community, positioning itself to become a publicly traded company sometime in the year 2001.

Michael S. Manahan, a principal at Magnum Financial Group, LLC, offered, "At Magnum, we are not 'dot-com crazy,' but we believe there are certain businesses that really do fit the Internet distribution model, and genealogy is one of those. Who really has the time and money to travel to another country and spend hours wading through old records to find out about one's ancestors? Yet, all of us are intrigued by our heritage, and the Chinese community more so than most. Magnum looks for companies such as Cybersia -- companies with great strategy, good management, significant competitive advantages and an above average chance of success. We believe that Cybersia has a great upside growth potential."

Commenting on the engagement, Steve Simpson, president and CEO of Cybersia, remarked: "We are really excited to be the unrivalled leader in on-line Chinese genealogical information. Our database is expanding through exclusive collaborations with other collectors of Chinese family records. At the same time, we are forging traffic-driving alliances with major Chinese portals in Hong Kong, Singapore, Taiwan and China. Our Company has devised a business model that we believe will add value and benefit not only the Chinese community but also our shareholders worldwide. We look forward to working with Magnum to assist us in providing open and consistent communications to the investment community about our strategy, our successes and our on-going developments as we execute our business plan."

For more information, visit: http//www.chineseroots.com.

About Magnum Financial Group, LLC

Los Angeles-based Magnum Financial Group, LLC, is a financial communications, corporate development and financial advisory firm representing middle-market and micro-cap companies as well as those companies planning to become public. Magnum is well recognized for its knowledge of the capital markets, communications strategies and substantial contacts in the investment community. Further information can be found at the company's Web site: http//www.magnumfinancial.com.

Except for historical financial information that may be contained herein, the matters set forth in this release are forward-looking statements that are dependent on certain risks and uncertainties, including but not limited to such factors as market demand, pricing, and changes in worldwide economic conditions.