Cybershop.com-R- announces First Internet Investment Through the Sale of Cybershop.com Domain Name and Customer Lists.

Business/Technology Editors

JERSEY CITY, NJ--(BUSINESS WIRE)--March 17, 2000

Investment in B2B E-Commerce Facilitator Marks Initial Step In

Company's Transition to its New Internet Strategy

Cybershop.com(R), Inc. (NASDAQ: CYSP), today announced that it has made a $900,000 equity investment in e-Commerce Solutions, LLC ("ECS"), marking the Company's first investment since it transition to its new Internet business strategy. The Company is funding its investment through the simultaneous sale of the Cybershop.com domain name and customer lists to ECS for approximately one million dollars, which will be paid by ECS in a combination of $100,000 cash and the $900,000 of ECS equity. ECS is a developer and operator of customized online marketplaces for merchants and major Internet portals and destination sites, currently operating approximately 100 sites.

ECS, using its proprietary technology, enables client sites to immediately offer e-commerce retail platforms by distributing merchants on the clients' web sites. ECS provides a full suite of services to its merchants to enable them to be a part of a dynamic and extensive online marketplace at a fraction of the cost and time of establishing their own site. Some of the merchants participating in the ECS system include Fogdog.com (NASDAQ: FOGD), Priceline.com (NASDAQ: PCLN) and Reel.com. In addition, ECS provides client sites with a private label turnkey e-commerce shopping system to improve profitability at a fraction of the cost and time of building and implementing their own shopping site. Some of the sites participating in the ECS system include Mail.com (including affiliated sites Lycos and Netscape), ZDNet, ABC TV, and Geoportals. The major investors in ECS include the Soros Group and Growth Capital Partners.

"We are pleased to have an investor with Cybershop's knowledge, expertise and relationships join the ECS team", said Philip Gunn, Chairman and Co-Founder of ECS. "We look forward to working with Cybershop as we continue to develop and implement our business strategy."

"ECS has made significant progress over the past year and we believe that the company will continue to leverage its technology and other assets to grow it's already impressive group of merchants and client sites", said Kevin Miller, President of Cybershop.com. "This initial transaction was a special opportunity for us to deploy the Cybershop.com assets consistent with our new business model. We are excited to have been able to find a company with the credentials of ECS and with investors like the Soros Group and Growth Capital Partners. ECS represents the kind and quality of company we will continue to seek to add to our portfolio of companies as we proceed with our new Internet business strategy."

About Cybershop.com

Cybershop.com, Inc. identifies and develops attractive early stage Internet companies. Cybershop.com, Inc. can provide these companies, as needed, with management, marketing, financing (including early stage seed capital), human resources, accounting resources, use of its facilities and its extensive expertise in business development. Cybershop.com will received equity positions in these companies commensurate with the level of services provided and the stage of their development. The Company also operates its online and direct response company, Tools for Living. Tools for Living's website is located at www.toolsforliving.com. In order to reflect its new focus, Cybershop.com, Inc anticipates changing its name and Nasdaq trading symbol in the near future.

Safe Harbor

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, the Company's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuation in quarterly operating results, seasonality, competition, risks associated with system development and operation risks, management of potential growth, as well as the inherent risks and uncertainties of litigation, and risks of new business areas and strategic alliances, as well as such risks (or others) that exist as to any portfolio company in which the Company invests.