Cybershop.com Targets Shopping Bots to Drive More Traffic.JERSEY CITY, N.J.--(BUSINESS WIRE)--Dec. 1, 1999-- Online Retailer Targets Shoppers Through Shopping Search Engine Deals CyberShop.com(R), Inc (Nasdaq: CYSP), a leading Internet retailer of branded merchandise, announced today that it has agreements with various shopping engines or "bots bots maggots of flies which infest animals, especially horses and sheep. The term bot is also loosely used to include the invasive maggots such as those of Cuterebra and Wohlfahrtia spp. horse bots see gasterophilus. " to list a broad assortment of its merchandise from its two websites, CyberShop.com (http://www.cybershop.com) and electronics.Net (http://www.electronics.net). Some of these prominent shopping bots include: Inktomi (Nasdaq: INKT INKT Inktomi, Inc. (stock abbreviation, AMEX) INKT I Never Knew That ), CNet (Nasdaq: CNET), MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). Buyer's Guide (Nasdaq: MSFT MSFT Microsoft (stock symbol) MSFT Movimento Sociale Fiamma Tricolore (Italy) MSFT Multi-Stage Fitness Test MSFT Master of Science in Family Therapy MSFT Macalester Students for Fair Trade ), My Simon, Pricescan, Bottom Dollar and DealTime. Shopping bots assemble and list product information including price across various categories allowing their users to comparison-shop among competing products and retailers. These agreements are structured so that CyberShop.com will send data feeds, daily in some cases, to each shopping bot detailing product items, product descriptions and prices. The shopping search engines then publish the products on their site, allowing shoppers to comparison shop by price, by brand or by type from a variety of competing products. By presenting its products to qualified shoppers, CyberShop.com believes these shopping search engine deals will lead to significantly higher conversion rates. "Shopping bots enable us to essentially republish our product databases consisting of thousands of SKUs across the Web fully exploiting the Internet's capability to deliver information about products and services to the consumer," said Jeff Tauber, CyberShop.com Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We believe the uniqueness of our products and brands along with our competitive pricing will clearly differentiate us and allow CyberShop.com to become the one-stop shop One-Stop Shop A company or a location that offers a multitude of services to a client or a customer. The idea is to provide convenient and efficient service and also to create the opportunity for the company to sell more products to clients and customers. for consumer's holiday needs." In many cases, these shopping search engines would have "spidered" CyberShop.com's sites, capturing data on product currently offered on the sites, however, by proactively sending datafeeds to these shopping engines, product content and pricing is more up-to-date and reliable than waiting for a bot (1) (roBOT) A program used on the Internet that performs a repetitive function such as posting a message to multiple newsgroups or searching for information or news. Bots are used to provide comparison shopping. Bots also keep a channel open on the Internet Relay Chat (IRC). to extract the data from the sites. As shoppers become more web-savvy, they are frequently using shopping bots to guide them through the online shopping process, for purchasing products or simply to research information. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Jupiter Communications (Nasdaq: JPTL JPTL Joint Prioritized Target List ), an Internet research firm, 83% of shoppers visit two or more sites before buying, further underscoring the demand for bots and their value proposition for consumers. About CyberShop.com CyberShop.com, a leading online retailer, operates three online stores. The flagship store located at http://www.cybershop.com offers designer and brand-name apparel, electronics, home accessories, toys, gifts and watches at deep discounts of 20%-80% off traditional retail prices. electronics.Net, launched in 1998, is located at http://www.electronics.net and offers a broad assortment of electronic brand name merchandise including television and video equipment, home and car audio equipment, small home appliances, home office equipment and related accessories. In June 1999, CyberShop.com acquired tools-for-living.com, a direct to consumer marketer of high quality merchandise in personal care, health and home accessories. These products are promoted on the http://tools.cybershop.com site and through print media campaigns in national consumer magazines. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, CyberShop.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, competition, risks associated with system development and operation risks, management of potential growth and risks of new business areas, and strategic alliances. |
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