Cyberlife renamed "Creature Labs" and moves into the entertainment sector.Business/Technology & Entertainment Editors CAMBRIDGE, England--(BUSINESS WIRE)--March 7, 2000 The internationally acclaimed artificial life software developer responsible for the revolutionary million selling "Creatures" games returns with a new direction and new focus. Cyberlife Technology Ltd. today announced a major restructuring programme changing its direction and company name to "Creature Labs Creature Labs (originally named Cyberlife Ltd.) was a company based in Cambridge, England which was set up to develop the artificial life technology created by Steve Grand. ", and by appointing Chris McKee as Chief Executive. The move capitalises on Creature Labs' revolutionary artificial life technology (known to millions for their "Creatures" computer games and popular www.creaturelabs.com website) by moving away from industrial and business applications to focus exclusively on entertainment products. Among the new PC products planned for the future is the hotly hot·ly adv. In an intense or fiery way: a hotly contested will. Adv. 1. hotly - in a heated manner; "`To say I am behind the strike is so much nonsense,' declared Mr Harvey heatedly"; "the tipped 3D real-time strategy A real-time strategy (RTS) video game is one that is distinctly not turn-based. The phrase real-time is used to distinguish such games within the broader genre of strategic wargames, which has a longer history both inside and outside of video gaming. game "Beasts" (working title), plus a stand alone application derived from the Creatures 3 PC CD-Rom enabling Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f to communicate and exchange Creatures online on a global basis. Chris McKee's previous position was Vice President for Europe, Middle East and Africa at Interleaf Desktop publishing software that was widely used for DOS, Windows 95/98, NT, and a variety of Unix-based computers from Interleaf, Inc., Waltham, MA. Interleaf's full-featured program supported a large number of document and image types, including its ability to handle extremely long Inc. Interleaf provides enterprise-wide software solutions for XML-based Internet content management. Prior to that, Chris ran European and International business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets for Inference (logic) inference - The logical process by which new facts are derived from known facts by the application of inference rules. See also symbolic inference, type inference. Inc., a leading knowledge management company. Says McKee, "Future entertainment products and their dedicated players are beginning to demand much more detailed and involved gaming environments and shared-space virtual worlds, and we believe Creature Labs' track record in artificial intelligence programming has given us a big advantage." "The entertainment and gaming sectors are constantly pushing the envelope when it comes to re-creating authenticity and realism. Creature Labs has proven to be a powerful force in the development of life-like computer-driven characters and virtual worlds." |
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