Cyberian Outpost Launches New Advertising Campaign to Highlight Its Focus On Customer Service.KENT, Conn.--(BUSINESS WIRE)--May 10, 1999-- Retro Ads Promote Outpost.com as the Destination for "Hardware. Software. Answers." Merging creativity with hilarity, Cyberian Outpost Cyberian Outpost was an online vendor of discount computer hardware and software, and was one of the first successful online retailers. CybOut was founded in 1994 by Darryl Peck and announced its IPO in 1998 (NASDAQ: COOL). , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : COOL), is kicking off the second wave of its brand building campaign with a new series of radio and television commercials. Building upon its award-winning first round of advertisements, Cyberian Outpost continues to target the sophisticated computer-retail market with its unique brand of breakthrough creative advertising. Spoofing the sci-fi thriller movies of the 50s, the new advertisements take a humorous look at the company*s renowned customer service and free overnight shipping as they promote its online superstore, Outpost.com (www.outpost.com). Beginning today, television commercials will be broadcast on national cable, as well as local affiliates in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . Filmed in B-movie style, the new television commercials chronicle a mad scientist*s creation of RhinoMan, a colonel*s thwarted attempt to investigate an alien species and an astronaut*s shortcomings A shortcoming is a character flaw. Shortcomings may also be:
adj. Existing or occurring between planets. interplanetary Adjective of or linking planets Adj. 1. exploration. In addition, radio commercials began broadcasting in New York, Los Angeles and San Francisco recently. Fashioned after "War of the Worlds," the radio spots feature a crooning lobster, a brainwashed brain·wash tr.v. brain·washed, brain·wash·ing, brain·wash·es To subject to brainwashing. n. The process or an instance of brainwashing. president and a muscle-bound mus·cle·bound also mus·cle-bound adj. 1. Having inelastic, overdeveloped muscles, usually as the result of excessive exercise. 2. a. Hindered by or as if by overdeveloped muscles. b. robot who happens to be a wrestling fanatic. The New York advertising firm of Cliff Freeman & Partners has produced the commercials for Outpost.com. Featuring the new tagline: "Hardware. Software. Answers." the commercials will entice viewers to check out Outpost.com*s vast selection, expanded customer service, and the site*s recently launched free overnight shipping initiative known as "TruePricesm." This policy takes the sticker shock out of online shopping by eliminating shipping charges and ensuring that a product*s listed price is its final price. In addition, the company has expanded its multi-lingual customer service Contact Center to accept calls 24-hours a day, Monday 8:00am through Saturday 5:00pm Eastern Time. "In a market that is as competitive as ours, it is essential to make a strong impression among consumers," commented Darryl Peck, President and Chief Executive Officer for Cyberian Outpost. "Our breakthrough creative advertising and innovative approach to customer service has effectively set Outpost.com apart from its competitors." About Cyberian Outpost A leader in global e-commerce since 1995, Cyberian Outpost, operates an Internet only superstore for computer products from its Web site Outpost.com (www.outpost.com), 24 hours a day, seven days a week. Outpost.com provides consumers and small businesses with superior selection, renowned customer service, quick and easy search capabilities, and product information on over 160,000 hardware, software, and accessory products at competitive prices. As part of its TruePricesm policy, Cyberian Outpost offers free overnight shipping to all U.S. customers and provides international consumers with a variety of reasonably priced shipping alternatives. The company's auction site, OutpostAuctionssm (www.outpostauctions.com) allows domestic and international customers to bid on a variety of computer products. |
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