Cybergold Launches Cash-Back Shopping; 60 Name-Brand Merchants Become Part of Cybergold's Shopping Site.OAKLAND, Calif.--(BUSINESS WIRE)--Nov. 23, 1999-- Now, anyone on the Internet can earn instant cash rebates of up to 10% from 60 name-brand merchants such as L.L. Bean, Lands' End
in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : CGLD) announces the latest addition to its Earn & Spend(TM) community: Cybergold Plaza(TM). Cash rebates are automatically credited to the shopper's Cybergold account whenever those shoppers make a purchase. Shoppers who are not yet Cybergold members are prompted to open a secure account free of charge. Members can redeem their rebates for cash by transferring it to a checking account or applying it to their Visa card. "What makes Cybergold Plaza different is that consumers get cash back when they shop," said Nat Goldhaber A. Nathaniel ("Nat") Goldhaber - An Internet entrepreneur and longtime associate of the Maharishi Mahesh Yogi, was the Natural Law Party nominee for Vice President in 2000 on the ticket headed by John Hagelin. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Cybergold. "Shoppers go through Cybergold to the same merchants they would shop at anyway -- but now they get real cash-back in addition to any specials the merchant may be running." More than 34 million Americans will make at least one purchase online this holiday season, according to eMarketer. They estimate that the average online shopper will spend more than $200 through the end of the year. "With so many people using the Internet to shop, and so many shopping portals to chose from, you have to give consumers a reason to visit your site," said Jeff Lefkowitz, president and CEO of NewYorkFirst.com, an online department store. "Through affiliations like the one with Cybergold, consumers can do their holiday shopping from the comfort of their homes with the added bonus of getting some of their hard-earned money back." In a related move, Cybergold announced last week that it acquired the assets of SmartFrog.com, a "frequent-buyer" loyalty program that pays shoppers cash rebates. About Cybergold Cybergold, Inc. (NASDAQ: CGLD) is a leading provider of Internet-based direct marketing and advertising solutions, including incentive programs which reward consumers with cash for responding to ads and programs. Cybergold's more than 3.5 million members can spend their cash rewards online at "Cybergold Spend" or at the site of more than 50 merchants who have adopted Cybergold's micropayment An electronic commerce transaction of very low value. It may refer to charging just a few cents or even a fraction of a cent for a transaction such as an information lookup. It may also refer to aggregating several small-value purchases and charging a credit card at the end of the day or technology. They can also spend their cash rewards offline by transferring it to a VISA card or a bank account. Cybergold consistently ranks among the 100 most visited Web sites, according to PC Data Online. Cybergold's partnerships include Visa USA, MBNA MBNA Monument Builders of North America MBNA Mercedes-Benz North America MBNA Maryland Bank, National Association MBNA Maryland Bank North America MBNA Mount Baker Nurses Association (Bellingham, Washington) , AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , EarthLink, E
RADE, Xoom, Quintel and Autobytel. Cybergold is
headquartered in Oakland, California and counts Intel among its
corporate investors. For more information, visit www.cybergold.com
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