Cybergold Announces 50 Million Permission-Based Marketing E-Mails Sent in Fourth Quarter.Business Editors & High-Tech high-tech also hi-tech adj. Informal Of, relating to, or resembling high technology. high-tech Adjective same as hi-tech Adj. 1. Writers OAKLAND, Calif.--(BUSINESS WIRE)--Jan. 11, 2000 Cybergold, Inc. (Nasdaq:CGLD), a leading website where consumers earn real cash for their online behavior, announced today that it had sent 50 million permission-based client-sponsored e-mails in the fourth quarter, an increase of 250% over the previous quarter. E-mails are the most direct way advertisers can target their messages to Cybergold's more than 4 million members. Each e-mail contains an offer for consumers to take specific actions and earn real cash at the Cybergold website (www.cybergold.com). Cybergold only sends e-mails to members who have "opted-in" to receive them. These messages entice members to visit the site and call their attention to attractive new offers. Now, these permission-based e-mails are evolving into a promising additional source of revenue for Cybergold. "An e-mail from Cybergold is unlike any other on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the because it always contains an opportunity for the recipient to earn a cash reward," said Dan Berger, general manager, Incentives Group for Cybergold, Inc. "The increase in fourth quarter e-mail activity means more advertisers wanted access to our more than 4 million members and utilized Cybergold incentives as a way to cut through the barrage of online advertising during the holiday shopping season. Our members have voluntarily chosen to receive these e-mails and they know each one will include a cash reward -- what a great vehicle for advertisers to get their message across." About Cybergold Cybergold, Inc. (Nasdaq:CGLD) is a leading provider of Internet-based direct marketing and advertising solutions, including incentive programs which reward consumers with cash for responding to ads and programs. Cybergold's more than 4 million members can spend their cash rewards online at "Cybergold Spend" or at the sites of 60 merchants who have adopted Cybergold's micropayment An electronic commerce transaction of very low value. It may refer to charging just a few cents or even a fraction of a cent for a transaction such as an information lookup. It may also refer to aggregating several small-value purchases and charging a credit card at the end of the day or technology. Members can also spend their reward cash offline by transferring it to a VISA card or a bank account. Cybergold's partnerships include Visa USA, MBNA MBNA Monument Builders of North America MBNA Mercedes-Benz North America MBNA Maryland Bank, National Association MBNA Maryland Bank North America MBNA Mount Baker Nurses Association (Bellingham, Washington) , AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , EarthLink, E*TRADE, Xoom, Quintel and Autobytel. Cybergold is headquartered in Oakland and counts Intel among its corporate investors Noun 1. corporate investor - a company that invests in (acquires control of) other companies company - an institution created to conduct business; "he only invests in large well-established companies"; "he started the company in his garage" . For more information, visit www.cybergold.com Statements in this press release regarding Cybergold, Inc.'s business which are not historical facts are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended a·mend v. a·mend·ed, a·mend·ing, a·mends v.tr. 1. To change for the better; improve: amended the earlier proposal so as to make it more comprehensive. 2. , including statements regarding the Company's expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding future revenue and market growth. All forward-looking statements included in this document are based upon information available to the Company as of the date hereof here·of adv. Of this. hereof Adverb Formal or law of or concerning this Adv. 1. hereof - of or concerning this; "the twigs hereof are physic" , and the Company assumes no obligation to update any such forward-looking statement. Actual results could differ materially from the Company's current expectations. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's registration statement on Form S-1, as amended. |
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