Cybereps and Interep Interactive Merge; Interep Takes Majority Stake in New Company.Business Editors NEW YORK--(BUSINESS WIRE)--Jan. 3, 2001 Cybereps, a premium online ad sales and marketing firm, and Interep Interactive, the online advertising and streaming media See streaming audio, streaming video and digital media hub. division of radio industry leader Interep (Nasdaq: IREP IREP Interactive RadioEpidemiological Program IREP Interim Reliability Evaluation Program IREP Intermediate Repair Enhancement Program ), are joining forces to become the first interactive marketing and integrated media sales and web publishing Creating a Web site and placing it on the Web server. A Web site is a collection of HTML pages with the home page typically named INDEX.HTML. Web sites are designed using Web authoring software which provides a graphical layout capability or by hand coding in HTML or both. company. The transaction includes an investment by Interep, giving Interep 51% ownership of the merged company. The new company will operate under the Cybereps name and will build on both companies' extensive media expertise and experience in developing both online and offline advertising Advertising a Web site and its URL in traditional media such as radio, TV and magazines. Same as cross promotion. campaigns and sponsorships. Ralph Guild, Chairman of Interep, commented on the merger by noting, "Interep has a tradition of being on the forefront of innovation. We continuously challenge ourselves to be on the cutting edge in radio, market research and media representation." Mike Warsinske, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Cybereps said, "This provides us with the resources and corporate infrastructure that we need to move our company to the next level of sales and profitability. We also gain access to some of the industry's most savvy marketing professionals, giving us the ability to create and implement large integrated media packages for advertisers. This includes online sponsorships, custom publishing, cross-media promotions, streaming audio and video, radio, and email." Founded in 1996, Cybereps has a solid reputation in the field of individual ad sales and marketing representation of premium quality content websites, as well as from publishing two of their own vertical content networks, Totalwoman.com and FGN FGN Foreign FGN Federal Government of Nigeria FGN Fractional Gaussian Noise FGN Filmguru.net FGN Functional Group Number FGN Federal Germany Navy FGN Future Games Network .com. Interep Interactive created some of the first cross-media programs for key national advertisers and has been a pioneer in the field of streaming audio and video entertainment. Adam Guild, founder and President of Interep Interactive will continue as President of that company and will remain with the merged company as President, Corporate and Business Development. Graham Keenan of Interep Interactive will continue as Executive Vice President for the new company. Mike Warsinske, Ted Welch and Crystal Gurin, co-founders of Cybereps, continue as CEO, President of Sales, and Executive Vice President, respectively. Adam Guild, President of Corporate and Business Development added, "This latest move is right in line with our strategy. A merger of the executive management and sales divisions of both companies, along with Interep's infrastructure, creates a company that will be a leader in interactive and cross media selling." The combined company has offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , San Francisco, Philadelphia, Boston, Los Angeles and Detroit and draws on the infrastructure of Interep for research, marketing and promotions, direct advertiser contact and cross-media selling. The combined company has over 100 clients serving over 850 million monthly impressions. About Cybereps, an Interep Company Cybereps is the first interactive marketing and integrated media sales and web publishing company. Formed by the merger of Cybereps and Interep Interactive, the company specializes in ad sales, marketing, and streaming media sales for some of the web's best content sites and networks. Cybereps is known for quality, service and its creativity in developing and implementing distinctive sponsorships, integrated media packages and promotional campaigns. Cybereps publishes The Future Games Network (FGN), and Totalwoman.com, two prominent vertical content networks. Cybereps clients include MP3.com, eMarketer, Brand Era, Nua, AdCast, adsGuide, AutoWorld.com, BizReport, bonus.com, BrainPOP, CAD infoNet, Conducent, coupons.com, Cyberxpo, DVDFile, eBody, , FmiTV, Giant Rewards, Hot Telephone, iBeam, IndexFunds, InstantBingo, KIISFMi, Monster Millions, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , Nutrio, Peel,. Planet Source Code Planet Source Code is a free source code database and sharing website. As part of the Exhedra Solutions group, as with RentACoder.com, it was founded by Ian Ippolito. A monthly contest is held in each programming language category for the "best code. , RadioWave, ReallyBig, RollingStone, RootsWeb, SiteExperts, Sweet16, and TeenHollywood, among many others. The company has offices in Sausalito, New York, Los Angeles, Detroit, Philadelphia and Boston. About Interep Interep is the largest independent sales and marketing company specializing in radio, the Internet and new media, with offices in 21 cities. Interep is the parent company of ABC Radio Sales, Allied Radio Partners, Caballero cab·al·le·ro n. pl. cab·al·le·ros 1. A Spanish gentleman; a cavalier. 2. A man who is skilled in riding and managing horses; a horseman. Spanish Media, Cumulus cumulus: see cloud. Radio Sales, D&R Radio, Infinity Radio Sales, McGavren Guild Radio and MG/Susquehanna, as well as Cybereps. In addition, Interep is parent to the Public Radio Network, Interep Networks and its new business development team, the Interep Marketing Group. Support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services include Research, Promotion Marketing and Sports Marketing divisions. For more information, visit the company's website at www.interep.com . |
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