Cybereps, an Interep Company, Sees More Traditional Marketers Using Streaming Advertising.

Business Editors

NEW YORK--(BUSINESS WIRE)--March 5, 2001

Discovery Channel Uses Streaming Media 

to Promote Upcoming Documentary

Cybereps, an Interep Company, (NASDAQ:IREP) announced today that the Discovery Channel, a client of the Creative Media agency, has added streaming advertising to its overall media plan, which includes network and spot radio.

This marks a high-profile example of a so-called "traditional" advertiser, meaning not a dot-com or Internet-related company, allocating additional media dollars to streaming media.

The Discovery Channel's current campaign is to promote an upcoming documentary on the network entitled "Land of the Mammoth," premiering March 11. The campaign, scheduled to run March 5-March 11, is targeted toward Adults 25-54, with a male skew. Audio spots, identical to the broadcast radio copy, will run on two of Cybereps sites, Radiowave and TheDial.

According to Grace Collins, VP/Supervisor Radio Broadcast, Creative Media, who orchestrated the media buy, "We are very excited to enter this new medium, and to put streaming advertising to work for our client. Creative Media has always supported and believed in the growth of streaming media, and for innovative marketers like The Discovery Channel, it is a perfect match. We also look forward to extending our use of streaming to include additional campaigns and clients."

Recent research shows that the majority of media executives say that they are likely to recommend streaming ad media to their clients within the next year.

Emily Beys, Vice President of Cybereps, says, "Cable television has been one of the fastest growing categories for broadcast radio over the past several years for one reason - it drives viewers to the networks. Now, forward-thinking advertisers, like the Discovery Channel, are recognizing that if it works on radio, it can work on streaming audio. We believe this pattern will continue across many traditional ad categories."

About Cybereps, an Interep Company

Cybereps, an Interep (Nasdaq:IREP) company, is the first interactive marketing and integrated media sales and web publishing company. Formed by the merger of Cybereps and Interep Interactive, the company specializes in ad sales, marketing, and streaming media sales for some of the web's best content sites and networks. Cybereps is known for quality, service and its creativity in developing and implementing distinctive sponsorships, integrated media packages and promotional campaigns. Cybereps publishes The Future Games Network (FGN), and Totalwoman.com, two prominent vertical content networks. Cybereps clients include MP3.com, eMarketer, Brand Era, Nua, adsGuide, AutoWorld.com, BizReport, bonus.com, CAD infoNet, Conducent, coupons.com, DVDFile, FmiTV, Giant Rewards, iBeam, IndexFunds, KIISFMi, MSN, Peel,. Planet Source Code, RadioWave, ReallyBig, RollingStone, RootsWeb, SiteExperts, Sweet16, and TeenHollywood, among many others. The company has offices in Sausalito, New York, Los Angeles, Detroit, Philadelphia and Boston.

About Discovery Channel

Discovery Channel is one of the United States' two largest cable television networks, serving 81.7 million households across the nation with the finest in informative entertainment. Discovery Networks, a division of Discovery Communications, Inc., operates and manages Discovery Channel, TLC, Animal Planet, Travel Channel, Discovery Health Channel, Discovery Kids Channel, Discovery Science Channel, Discovery Home & Leisure Channel, Discovery Civilization Channel, Discovery Wings Channel, and Discovery en Espanol. The unit also markets and distributes BBC America.