CyberSight Expands Branding and Online Media Offering With Key Executive Hires; Leading Interactive Agency Opens San Francisco Office, Expands Presence in Los Angeles.Business/High Tech Editors PORTLAND, Ore.--(BUSINESS WIRE)--Feb. 10, 2000 CyberSight (www.cybersight.com), a leading interactive consulting and services agency based in Portland, Oregon Oregon, city, United States Oregon, city (1990 pop. 18,334), Lucas co., NW Ohio, a suburb adjacent to Toledo, on Lake Erie; inc. 1958. It is a port with railroad-owned and -operated docks. The city has industries producing oil, chemicals, and metal products. , announced today key executive hires, a new office in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , and its expanding presence in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . Patrick Coyle Patrick Coyle has worked in the interactive design industry creating award-winning CD-ROMs and websites for a variety of clients. He established and built the design department of the Razorfish: Boston office, and has been Design Director there for 2.5 years. , formerly with Agency.com, was hired as director of media services and audience development. David Savinar, from Devon Direct Marketing and Advertising, was hired as executive creative director. Also marking significant agency growth for CyberSight is the expansion of its branding and communications group in Los Angeles. &uot;Hiring David and Patrick and establishing a separate branding and communications practice enhances our integrated marketing expertise and demonstrates our commitment to offering our clients top industry talent to build their brands online,&uot; said Andrew Shakman, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CyberSight. &uot;Next-generation marketing and e-commerce initiatives require expertise in broader practice areas. The experience David and Patrick bring is essential to providing our clients' customers with the quality user experience they demand.&uot; CyberSight welcomes Patrick Coyle as director of media services and audience development. In this role he will lead the San Francisco office efforts to expand CyberSight's presence in the Bay Area. Coyle brings a wealth of experience in online strategy, relationship management and e-commerce. Before joining CyberSight, Coyle was founding director of online media at Agency.com, where he initiated and grew media insight for key customers. Coyle has also held senior media posts for Ammirati Purio Lintas (NYC NYC abbr. New York City NYC New York City ) and Lord, Dentsu &Partners (NYC). As executive creative director, David Savinar will be responsible for CyberSight's creative conceptualization con·cep·tu·al·ize v. con·cep·tu·al·ized, con·cep·tu·al·iz·ing, con·cep·tu·al·iz·es v.tr. To form a concept or concepts of, and especially to interpret in a conceptual way: , development and design. Prior to joining CyberSight, Savinar served as the vice president and creative director at Devon Direct Marketing; the largest privately owned direct marketing agency in the U.S. He played a critical role in the company's growth, spearheading relationship and loyalty programs, and product launches for accounts such as Fleet Bank Credit Card, Oracle Corporation, Nextel Cellular and Sprint to name a few. He also developed and launched television, print and radio campaigns for Gillette, Nestle, L'Oreal and Campbell's Soups while at McCann-Erickson Worldwide. In addition, Jeff Rosenfield has received an internal promotion to director of strategic marketing and will lead CyberSight's new branding and communication practice based in Los Angeles. He is heading the company's efforts with Quaker Oats, and brings experience in strategic Web development, interactive marketing and customer retention programs. Prior to CyberSight, Rosenfield was an account supervisor for Suissa Miller Advertising. His expertise in the development and execution of integrating new brand positioning from traditional media to the Web resulted in an award-winning online presence. About CyberSight Ranked among the top-20 Internet consulting firms Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a , CyberSight is a leader in providing interactive strategic services to a diverse client base including global and Fortune 1000 corporations such as Dole Food Company Dole Food Company, Inc. is an American-based agricultural multinational corporation headquartered in Westlake Village, California and is the leading grower and packer of such food items as bananas, pineapples (fresh and packaged), grapes, strawberries, and other fresh and frozen , Molson Canada, Nissan North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Visa. Founded in 1994, the agency has been recognized for its innovative brand-building, relationship marketing and e-commerce initiatives. CyberSight has garnered numerous industry awards for creative excellence in the categories of Web site design and online media campaigns. Its award portfolio includes a CyberLion, Clio Certificate, Ad:Tech Silver, three 1999 Web Marketing Association awards, and top honors at the Financial Society Portfolio Communications Awards. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion