CyberSight Acquires Martin's Direct & Loyalty Marketing Inc.Business/High-Tech Editors PORTLAND, Ore.--(BUSINESS WIRE)--Jan. 18, 2001 Acquisition to Enhance Electronic Customer Relationship Management Capabilities, Launch Direct Marketing Practice CyberSight (www.cybersight.com), an Internet professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. firm, today announced that it has acquired Martin's Direct & Loyalty Marketing Inc. ("MDLM"), a Toronto-based direct marketing agency specializing in customer loyalty programs and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. solutions. Under the terms of the agreement, MDLM will become a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of CyberSight. "This acquisition demonstrates CyberSight's commitment to providing comprehensive electronic customer relationship marketing services, leveraging both offline and online channels," said Andrew Shakman, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CyberSight. "MDLM's expertise in program design, database design and implementation, data analytics, segmentation and customer profiling will enhance CyberSight's Relationship Intelligence(TM) offering." MDLM's clients include TD Asset Management, Volvo Canada, Plesman Publications, General Electric Appliances, and Holt Renfrew Holt Renfrew is a chain of high-end Canadian department stores. It is comparable to Barneys New York[1] and Saks Fifth Avenue[2] in the United States, and to two other upmarket chains owned by the same family, Britain's Selfridges and Ireland's Brown Thomas. Canada. CyberSight's integrated service offering, Relationship Intelligence, was created to address the needs of marketing-driven Global 1000 organizations looking to develop and maintain relevant relationships with their customers. Relationship Intelligence is a full suite of consulting and implementation services that enable companies to understand, build, manage, and measure relationships with their customers. "CyberSight is one of the first Internet professional services firms to truly understand the power that direct and loyalty marketing principles bring to digital platforms," said Martin Jeffery, President and CEO of Martin's Direct & Loyalty Marketing Inc. "Our combined resources will provide marketers an enhanced suite of tools and services to strengthen and manage customer relationships over time." MDLM will operate as CyberSight's Direct and Loyalty Marketing Practice and will be based in Toronto. Martin Jeffery will serve as CyberSight's Vice President, Direct and Loyalty Marketing. About CyberSight Recognized throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. for its strategic savvy and Web expertise, CyberSight serves the marketing and technology needs of marketing-driven Global 1000 companies. Through Relationship Intelligence(TM), CyberSight combines data analytics, consumer insight, technical innovation and unfettered creativity to craft break-through online marketing strategies and executions for its clients. Specific services include brand development, Web design, direct marketing, online advertising, and CRM consulting. Its Clients include Visa USA & International, The Quaker Oats Company, Molson Canada, Dole Food Company Dole Food Company, Inc. is an American-based agricultural multinational corporation headquartered in Westlake Village, California and is the leading grower and packer of such food items as bananas, pineapples (fresh and packaged), grapes, strawberries, and other fresh and frozen , Northwest Airlines, Intel, General Motors, Honda and Acura Canada. Following its recent merger with Nine Dots Corporation, CyberSight has offices in Portland (its headquarters), Los Angeles, San Francisco, Tacoma, Toronto, and Irvine, California. CyberSight is majority-owned by MDC (1) (Mobile Daughter Card) See riser card. (2) See Meta Data Coalition. Corporation Inc. (Nasdaq:MDCA) and its subsidiary, Maxxcom Inc. (TSE See Tokyo Stock Exchange. TSE 1. See Tokyo Stock Exchange (TSE). 2. See Toronto Stock Exchange (TSE). :MXX). |
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