CyberSight Acquires Interactive Marketing Firm Nine Dots; Acquisition to Enhance CyberSight's Relationship Intelligence Practice.Business/High-Tech Editors PORTLAND, Ore.--(BUSINESS WIRE)--Oct. 11, 2000 CyberSight (www.cybersight.com), an Internet professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. firm, today announced that it has acquired Nine Dots, an Irvine, Calif.-based interactive marketing and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a . Nine Dots provides integrated brand development services to the high technology, automotive and healthcare industries and Global 1000 businesses. Under the terms of the agreement, Nine Dots will become a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of CyberSight. "Nine Dots brings unique capabilities that complement CyberSight's expertise in helping marketing-driven companies enhance their online business strategies," said Andrew Shakman, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CyberSight. "Nine Dots' specialized consumer insight offerings and its proven methodology for brand launching and new product development, particularly in the automotive and technology sectors will enhance CyberSight's Relationship Intelligence(TM) offering and extend its reach into new vertical markets." CyberSight's integrated service offering, Relationship Intelligence(TM), was created to address the needs of marketing-driven Global 1000 organizations looking to develop and maintain relevant relationships with their customers. Relationship Intelligence(TM) is a full suite of consulting and implementation services that enable companies to understand, build, manage, and measure relationships with their customers. "We're pleased to extend our services under the CyberSight brand," said Craig Holland, President and CEO of Nine Dots. "Our combined resources will provide marketers an enhanced suite of tools and services to help them build relevant relationships with their customers. By establishing a core foundation based on consumer insight, our clients can break through the noise and propel their businesses online." The combined organization will maintain offices in Portland, Ore., Irvine, Calif., Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , San Francisco, Tacoma, Wash. and Toronto, Ontario. Craig Holland will continue serving as CEO of the Nine Dots subsidiary and will become vice president, Southern California, for CyberSight. About CyberSight Recognized as one of North America's leading Internet professional services firms, CyberSight serves the business, marketing, and technology needs of marketing-driven Global 1000 companies. CyberSight focuses on Relationship Intelligence(TM), a full suite of strategic services that enable companies to understand, build, manage, and measure relationships with their consumers. Specific services include interactive business strategy, marketing and promotion strategy, customer segmentation and database analytics, online media planning and buying, Web site design and operations, e-business and eCRM application development. Clients include Visa USA & International, The Quaker Oats Company, Molson Canada, Dole Food Company Dole Food Company, Inc. is an American-based agricultural multinational corporation headquartered in Westlake Village, California and is the leading grower and packer of such food items as bananas, pineapples (fresh and packaged), grapes, strawberries, and other fresh and frozen , Northwest Airlines, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Honda and Acura Canada. CyberSight, headquartered in Portland with offices in Los Angeles, San Francisco and Toronto, is majority-owned by MDC (1) (Mobile Daughter Card) See riser card. (2) See Meta Data Coalition. Corporation Inc. (Nasdaq:MDCA) and its subsidiary, Maxxcom Inc. (TSE See Tokyo Stock Exchange. TSE 1. See Tokyo Stock Exchange (TSE). 2. See Toronto Stock Exchange (TSE). :MXX). Other investors include T.H. Lee & Company, Bain Capital, Pritzker Corporation, and CIBC CIBC Canadian Imperial Bank of Commerce CIBC Centres Interinstitutionnels de Bilan de Compétences CIBC Commonwealth Institute of Biological Control (Trinidad) CIBC Commercial International Brokerage Company Capital Partners. About Nine Dots Established in 1992, Nine Dots Corporation has created successful proprietary processes for emerging companies. They include: BrandForming(TM) to define the differentiation, BrandLaunching(TM) to create the interactive marketing communications, BrandBuilding(TM) to execute and measure customer acquisition and retention programs over time, Hypertesting(TM) to research and strategize for Web content effectiveness, and Hypertising(R) to advertise and promote in a hyper media environment. Nine Dots' clients include Adaptec, Intel, General Motors, Rainbow Technologies, Struxicon and Kawama.com. |
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