CyberShop Teams With the Microsoft Plaza, oHome Network and PointCast to Drive Customers to Site.NEW YORK--(BUSINESS WIRE)--May 28, 1998--CyberShop(R) International, Inc. (Nasdaq: CYSP) today announced relationships with three leading Internet services, the Microsoft(R) Plaza (Nasdaq: MSFT MSFT Microsoft (stock symbol) MSFT Movimento Sociale Fiamma Tricolore (Italy) MSFT Multi-Stage Fitness Test MSFT Master of Science in Family Therapy MSFT Macalester Students for Fair Trade ), @Home Network(TM) (Nasdaq: ATHM ATHM Excite@Home (NASDAQ symbol) ATHM Alternative Therapies in Health and Medicine ATHM American Textile History Museum (Lowell, MA) ) and the PointCast Network. The agreements add to CyberShop's growing list of marketing and advertising relationships it has entered into since its IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. last March. The Company recently signed a deal with Excite, Inc. (Nasdaq: XCIT), making CyberShop the most prominently presented online department store for the 20 million monthly users of the Excite and WebCrawler services. CyberShop also entered into a two-year agreement with GeoCities (www.geocities.com) making it the featured retailer for the fastest growing Internet community. "These alliances will further enhance our presence on the Internet and will drive additional traffic to the cybershop.com site," said Jill Markus, vice president of business development at CyberShop. "Creating relationships with Internet leaders, such as the Microsoft Plaza, @Home Network and PointCast, is not only helping us reach new customers, but reinforces our position as a leading upscale online retailer." CyberShop will be a featured site in the Microsoft Plaza (http://www.plaza.msn.com) through its 18-month Interactive Merchant Agreement with Microsoft's popular online shopping channel Shopping channels are television specialty channels that present shopping related content, particularly for home shopping enthusiasts. Home shopping pioneers:
CyberShop also signed an eight-month agreement with @Home Network for an extensive broadband interactive marketing campaign designed to drive customers to cybershop.com. @Home Network, the leader in high-speed Internet See broadband. services via the cable infrastructure, will give users high-speed, direct access to cybershop.com which offers over 40,000 products from more than 400 manufacturers. CyberShop will work directly with @Home Network s in-house creative department to develop new e-commerce advertising models that leverage the fully integrated multimedia capabilities of @Home s ad specifications to promote CyberShop's exclusive product promotions and seasonal specials. During the program, Cybershop will also incorporate video demonstrations of products, increasing the sales potential within the broadband advertisements. In addition, CyberShop signed a nine-month advertising deal with PointCast, the inventor and leader in broadcast news via the Internet and corporate Intranets. Targeted banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. on the PointCast Network will give PointCast viewers easy access to CyberShop's Gifts Wrapped & Ready service, which allows customers to have select gifts elegantly wrapped with a personalized greeting card and shipped within 24 hours. CyberShop provides a shopping experience that incorporates traditional department store and mail order features into an easy-to-use and convenient online shopping environment. Visitors can find items, from elegant Waterford Crystal Waterford Crystal is a trademark brand of crystal glassware produced in Waterford, Ireland, by the company Waterford Wedgwood plc., previously trading as Waterford Glass Ltd. , and Christofle tableware to the quality and craftsmanship of Braun, Swiss Army and Calphalon through the store directory or by using CyberShop's powerful search engine. About Microsoft Founded in 1975, Microsoft is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing Refers to users working on their own computers rather than a terminal to a mainframe. Sometimes, the term refers to using computers at home for work and/or entertainment in contrast to business use only. See personal computer. every day. -0- NOTE: Microsoft is a registered trademark of Microsoft Corp. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and/or other countries. Other product and company names herein may be trademarks of their respective owners. About @Home Network Based in Redwood City, California Redwood City is a suburb located on the San Francisco Peninsula in the San Francisco Bay Area of California. Redwood City is the county seat of San Mateo County. As of the 2005 census, the city had a total population of 76,000. , @Home Network (Nasdaq: ATHM) distributes high-speed interactive services to residences and businesses using its own network architecture and a variety of transport options including the cable industry s hybrid-fiber coaxial infrastructure. The cable connection provides users significant increases in speed over conventional Internet services. Leveraging the always on attributes of cable, @Home allows for unique multimedia applications that go beyond current Web experiences. Individuals seeking additional information about availability and subscription can refer to the @Home Network Web site (www.home.net). Since its founding in 1995, @Home Network has reached affiliate agreements with nine leading cable companies in North America, including: Tele-Communications Inc., Cablevision Systems Corp., Century Communications Corp., Comcast Corporation, Cox Communications, Intermedia Intermedia - A hypertext system developed by a research group at IRIS (Brown University). Partners, Marcus Cable, Rogers Cablesystems Limited, and Shaw Communications. -0- @Home Network, @Home and the @ logo are trademarks of At Home Corporation and may be registered in certain jurisdictions. All other trademarks are the property of their respective owners. About PointCast PointCast Incorporated was founded in 1992 to provide current news and information services See Information Systems. to viewers and corporations via the Internet and corporate Intranets. Since PointCast launched the PointCast Network in February 1996, the Company has won more than seventy-five industry awards and honors; including CNET's Best Internet Application, PC Magazine's Technical Excellence award and PC Computing's Most Valuable Product award. The PointCast Network can be downloaded for free at www.pointcast.com. About CyberShop CyberShop, a leading upscale online retailer, can be found on the World Wide Web at cybershop.com and on America Online (NYSE NYSE See: New York Stock Exchange : AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ) in their Shopping channel or by using keyword cybershop.
CONTACT: CyberShop International, Inc.
(212) 532-3553
Jill Markus ext. 201
Gary S. Finkel ext. 231
or
The MWW Group
(201) 507-9500
Cheryll Ocampo (cocampo@mww.com)
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