CyberShop Signs Sponsorship and Marketing Deal With GeoCities.NEW YORK--(BUSINESS WIRE)--April 27, 1998-- Internet Department Store Becomes Featured Retailer For Fastest-Growing Internet Community CyberShop(R) International, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CYSP), the leading upscale online retailer, today announced a two-year comprehensive sponsorship and marketing agreement with GeoCities (www.geocities.com), the largest and fastest-growing community on the Internet. Under terms of the agreement, CyberShop (www.cybershop.com) will have a permanent site in the GeoCities Marketplace and will be promoted through targeted banner and button advertising. Additionally, CyberShop will have the option of becoming GeoCities premier online department store. The agreement marks the second in a series of online partnership announcements by CyberShop since the company's IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. on March 26, 1998. CyberShop recently signed an agreement with Excite, Inc. (NASDAQ:XCIT) to secure more prominent presence than any other competitive online department store on the Excite and WebCrawler services. "CyberShop's partnership with GeoCities reinforces our growth strategy to bring traffic to the site," said Jill Markus, vice president of business development at CyberShop. "In addition to being ranked fifth in reach, GeoCities offers a community of enthusiastic and knowledgeable Internet users -- an ideal target audience for CyberShop." "CyberShop is a compelling online retail partner that offers a wide range of merchandise which appeals to members in virtually every GeoCities neighborhood," said Michael Barrett, vice president of advertising and sales for GeoCities. "Offering Homesteaders the unique online shopping experience of CyberShop reinforces our mission to integrate quality e-commerce sites into the GeoCities online community." CyberShop provides a shopping experience that incorporates traditional department store and mail-order features into an easy-to-use and convenient online shopping environment. CyberShop offers over 40,000 products from more than 400 manufacturers of upscale merchandise from elegant Waterford Crystal, and Christofle tableware to the quality and craftsmanship of Braun, Swiss Army and Calphalon. GeoCities members or "Homesteaders" can find items by brand and department through the store directory or by using CyberShop's powerful search engine. Visitors will have a direct link from the GeoCities Marketplace to cybershop.com. CyberShop will have a featured presence on GeoCities' Shopping Avenue, and Shopping Neighborhoods, and on Neighborhood blocks. The site will also be featured in GeoCities' newsletter, World Report, and GeoCities' Housewarming house·warm·ing n. A celebration of the occupancy of a new home. Noun 1. housewarming - a party of people assembled to celebrate moving into a new home home page, a special promotion site for new Homesteaders. In addition, targeted banner and button advertising in GeoCities neighborhoods will give the GeoCities audience easy access to CyberShop's exclusive product promotions and seasonal specials, including the current Mother's Day gift with purchase promotion. GeoCities' users will also have access to CyberShop's Gifts Wrapped & Ready service, which allows customers to have select gifts elegantly wrapped with a personalized greeting card and shipped within 24 hours. About GeoCities Based in Santa Monica, Calif., with advertising sales offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and San Francisco, GeoCities (www.geocities.com) is the largest and fastest-growing community on the Internet. The site currently receives more than 789 million page views and 115 million visits each month, according to I/PRO's March 1998 report. The Relevant Knowledge March 1998 report ranks GeoCities seventh in reach, with 14.7 million unique visitors. GeoCities' investors include CMG CMG Coastal & Marine Geology (USGS) CMG Chipotle Mexican Grill, Inc. (stock symbol) CMG Companion (of the Order Of) St Michael and St George CMG Computer Measurement Group @Ventures, the venture arm of CMG Information Services See Information Systems. (NASDAQ: CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) ), SOFTBANK Holdings Inc., Yahoo! Inc. (NASDAQ:YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ), Intel (NASDAQ:INTC INTC Intel (NASDAQ symbol) INTC Intercept INTC Interrupt Controller ), Chase Capital Partners, InnoCal and Flatiron Partners. About CyberShop CyberShop, a leading upscale online retailer, can be found on the World Wide Web at cybershop.com and on America Online (NYSE NYSE See: New York Stock Exchange :AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ) in their Shopping channel or by using keyword cybershop. CONTACT: CyberShop International, Inc. (212) 532-3553 Jill Markus ext. 201 Gary S. Finkel ext. 231 or The MWW MWW Municipal Waste Water MWW Most Wanted Website Group (201) 507-9500 Cheryll Ocampo (cocampo@mww.com) or For GeoCities: PR 21 (212) 704-8273 RoseAnn Ciarlante |
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