CyberShop Signs Sponsorship and Marketing Deal With Excite, Inc.NEW YORK--(BUSINESS WIRE)--April 22, 1998-- Internet Department Store Becomes Prominent Retail Site Across the Excite and WebCrawler Services CyberShop(R) International, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : CYSP) today announced a two-year comprehensive sponsorship and marketing agreement with Excite, Inc. (NASDAQ: XCIT). Under terms of the agreement, cybershop.com, a leading upscale online retailer, will be more prominently presented than any other competitive online department store on the Excite and WebCrawler services. The deal will give Excite's more than 20 million monthly users direct access to CyberShop through Excite's Shopping, Lifestyle and Entertainment Channels, and WebCrawler's Shopping and Home & Family Channels. CyberShop will also have targeted banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. across the Excite service. "This agreement is part of our mission to identify and maximize opportunities to expand our market base and grow the CyberShop brand," said Jill Markus, vice president of business development at CyberShop. "Harnessing Excite's dynamic customer base will help us reach new customers and further position CyberShop as a leading online department store." CyberShop provides a shopping experience that incorporates traditional department store and mail-order features into an easy-to-use online shopping environment. CyberShop offers a broad range of merchandise, from elegant Waterford Crystal Waterford Crystal is a trademark brand of crystal glassware produced in Waterford, Ireland, by the company Waterford Wedgwood plc., previously trading as Waterford Glass Ltd. , and Christofle tableware to the quality and craftsmanship of Braun, Swiss Army and Calphalon. "Our partnership with CyberShop expands Excite's commerce strategy to offer our members the best variety of content and range of merchandise on the Web," said Kenny Wachtel, senior vice president of advertising and sales for Excite, Inc. "As a leader in upscale online retailing, CyberShop will offer Excite customers a unique online shopping experience." The Excite audience will have a direct link from Excite's Shopping, Lifestyle and Entertainment Channels to cybershop.com, which offers over 40,000 products from more than 400 manufacturers. Excite shoppers can find items by brand and department through the store directory or by using CyberShop's powerful search engine. WebCrawler's Shopping and Home & Family Channels will also prominently feature the CyberShop site. In addition, targeted banner advertising will give Excite customers easy access to CyberShop's exclusive product promotions and seasonal specials, including the current Mother's Day gift with purchase promotion. Excite users will also have access to CyberShop's Gifts Wrapped & Ready service, which allows customers to have select gifts elegantly wrapped with a personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. greeting card and shipped within 24 hours. CyberShop is a member of the Excite Certified Merchants program and carries the "Excite Guaranteed" logo to let customers know that the site has been approved for safe shopping. CyberShop, a leading upscale online retailer, can be found on the World Wide Web at cybershop.com and on America Online See AOL. (NYSE NYSE See: New York Stock Exchange : AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ) in their Shopping channel Shopping channels are television specialty channels that present shopping related content, particularly for home shopping enthusiasts. Home shopping pioneers:
CONTACT: CyberShop International, Inc. 212/532-3553 Jill Markus, ext. 201 Gary S. Finkel, ext. 231 or The MWW MWW Municipal Waste Water MWW Most Wanted Website Group Cheryll Ocampo, 201/507-9500 e-mail: cocampo@mww.com |
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