CyberShop Signs Agreement With Go2Net Inc.; Company to be exclusive front page sponsor of Apparel Category.JERSEY CITY, N.J.--(BUSINESS WIRE)--April 7, 1999--CyberShop(R) International, Inc. (Nasdaq: CYSP), a leading online retailer, today announced that it has entered into a strategic marketing agreement with Go2Net Inc. (Nasdaq: GNET GNET Global Network of Environment and Technology GNET General Information Network GNET Gigabit Network ), a network of branded, technology- and community-driven Web sites. Under the terms of the agreement, the Company will become the exclusive front page sponsor of the Apparel Category on Go2Net's (www.go2net.com) WebMarket property and will be prominently positioned on the Shopping Channel home page. CyberShop (www.cybershop.com) will also be featured in highly targeted areas of the MetaCrawler search property through hyperlinks and banner advertising. In addition, Go2Net users will have easy access to CyberShop's designer and brand name product, in a variety of categories, at deep discounts of 20-80% off original prices every day, auctions, daily and weekly features, and promotional offerings. "The Go2Net Network has rapidly become one of the Internet's most popular destinations by offering a strong mix of technology and community-driven content," said Jeff Tauber, CyberShop Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We believe that our positioning on Go2Net will create awareness about our product assortment and enable us to quickly differentiate ourselves from the competition." This agreement follows the Company's recent announcements of a refocused merchandising strategy targeting the flourishing outlet store and off-price categories and of the Company's entry into the online auction arena both on its own site (auctions.cybershop.com) and in partnership with Amazon (Nasdaq: AMZN AMZN Amazon.com (NASDAQ symbol) ) Auctions.com. CyberShop now offers designer and brand name product, in a variety of categories, including the addition of men's, women's, and children's apparel, at deep discounts of 20-80% off original prices every day. The Company continues to offer a range of other merchandise including housewares, electronics, toys, luggage, home office, jewelry and watches. The Company sells brand name, first-quality, end-of-season and excess merchandise from brands such as: August Silk, BCBG BCBG Bon Chic Bon Genre , Bisou Bisou, Braun, Calvin Klein, Carole Little, Cartier, Cusinart, Dansk, DeLonghi, DKNY DKNY Donna Karan New York , Dolce and Gabbana, Elizabeth, Fendi, Fila, Fubu, Jones NY, Krups, Laundry, Liz Claiborne, Movado, Polo Ralph Lauren Polo Ralph Lauren (NYSE: RL) is American fashion designer Ralph Lauren's luxury lifestyle company. Polo Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrance, and housewares. , Pooh, Sharp, Tag Heuer, Versace, and XOXO XOXO Hugs and Kisses XOXO Extensible Open Xhtml Outlines XOXO XO Communications, Inc. (former stock symbol) . "CyberShop's strong assortment of products, features, and promotional opportunities should be of interest to the Go2Net Network's growing base of users," said Russell C. Horowitz, Go2Net CEO. "We're pleased to be working with them." This agreement with Go2Net marks the seventh significant strategic relationship CyberShop has established in the last year. In addition to its relationship with Go2Net, CyberShop also has existing marketing agreements with Yahoo! (Nasdaq: YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ) Shopping, America Online (NYSE NYSE See: New York Stock Exchange : AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), Excite (Nasdaq: XCIT), Microsoft's (Nasdaq: MSFT MSFT Microsoft (stock symbol) MSFT Movimento Sociale Fiamma Tricolore (Italy) MSFT Multi-Stage Fitness Test MSFT Master of Science in Family Therapy MSFT Macalester Students for Fair Trade ) MSN Shopping, Amazon's Auctions.com and "Shop The Web" properties and E
rade's (Nasdaq: EGRP) Shopping Center.
About CyberShop
CyberShop, a leading online retailer, operates three online
stores. CyberShop can be found on the World Wide Web at
www.cybershop.com, on America Online in their Shopping channel or by
using keyword `cybershop', and in Yahoo! Shopping. electronics.net,
CyberShop's joint venture with Tops Appliance City (Nasdaq: TOPS), can
be found on the World Wide Web at www.electronics.net. The Company has
existing strategic marketing agreements with key portals such as
America Online (NYSE: AOL), Excite (Nasdaq: XCIT), Microsoft's
(Nasdaq: MSFT) MSN Shopping, Yahoo!(R) Shopping (Nasdaq: YHOO),
Amazon's Auctions.com and "Shop The Web" properties and E*Trade's
(Nasdaq: EGRP) Shopping Center.
Certain statements contained in this press release are, or may be
considered to be, forward-looking statements that involve risks and
uncertainties. Investors are cautioned that forward-looking statements
are inherently uncertain. Actual performance and results of operations
may differ materially from those projected or suggested in the
forward-looking statements. The forward-looking statements contained
herein represent the Company's judgment as of the date hereof. The
Company expressly disclaims any intent or obligation to update these
forward-looking statements.
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