CyberShop International Announces Pricing of Initial Public Offering.

NEW YORK--(BUSINESS WIRE)--March 23, 1998--CyberShop International, Inc. (Nasdaq: CYSP), an online retailer, announced today that the initial public offering of 2.8 million shares of its Common Stock had been priced at $6.50 per share. The shares began trading today on the Nasdaq SmallCap market under the symbol "CYSP." C.E. Unterberg, Towbin and Fahnestock & Co. are the underwriters.

Proceeds from the offering of approximately $18.2 million will be used to expand marketing and advertising efforts, develop potential strategic alliances with internet search engines and guides, develop and market an online gift registry, repay a corporate loan, and fund working capital. The Company has granted the Underwriters a 30-day option to purchase up to an additional 420,000 shares of Common Stock.

CyberShop is an online retailer that offers over 40,000 products from more than 400 manufacturers through its online stores on the internet and America Online (NYSE: AOL). The Company seeks to provide a shopping experience that incorporates traditional department store and mail-order features into an easy-to-use and compelling online shopping environment.

CyberShop can be found on the World Wide Web at http://cybershop.com and on America Online in its shopping channel or by using the keyword cybershop.

A copy of the final prospectus may be obtained from C.E. Unterberg, Towbin, 10 East 50th Street, 22nd Floor, New York, New York 10022, telephone [phone]; or Fahnestock & Co., 125 Broad Street, New York, New York 10004, telephone [phone].

This announcement is under no circumstance to be construed as an offer to sell or as a solicitation to buy any of these securities. The offering is made only by the prospectus.

CONTACT: The MWW Group

Investor Relations 

Michael W. Kempner ([e-mail])

Leon Berman ([e-mail])

Tel. [phone]