CyberLink, Samsung Electro-Mechanics and Siano Introduce Slim ExpressCard for Mobile TV.SuwonExpress targets notebook makers and accessory card Same as expansion board. OEMs; Offers multi-mode mobile TV, including built-in antennas NETANYA, Israel -- Samsung Electro-Mechanics (SEM), CyberLink Corp. (5203.TW) and Siano Mobile Silicon announced today the launch of a joint solution for bringing Mobile Digital TV (MDTV MDTV Mountaineer Doctor Television ) to notebooks - the SuwonExpress. The SuwonExpress will be demonstrated in Siano's meeting room (#68544, Sands Meeting Place) at the 2007 Consumer Electronics Show, January 8-11 in Las Vegas. The SuwonExpress is an ExpressCard accessory aimed at notebook OEMs and ODMs, accessory card OEMs and accessory card retailers. ExpressCard is a new type of module that slots into a computer system to allow the addition of hardware capabilities. Introduced by the Personal Computer Memory Card International Association (body, hardware, standard) Personal Computer Memory Card International Association - (PCMCIA, or "PC Card") An international trade association and the standards they have developed for devicies, such as modems and external hard disk drives, that can be plugged into notebook (PCMCIA (Personal Computer Memory Card International Association, San Jose, CA, www.pcmcia.org) An international standards body and trade association that was founded in 1989 to establish a standard for connecting peripherals to portable computers. PCMCIA created the PC Card. See PC Card. ) in 2003, it constitutes a thin, light and fast modular expansion desktop and especially notebook computers. The SuwonExpress is based on Siano's SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. 1000 MDTV receiver chipset and ejectable antenna technology from SEM. It supports four spectrum bands that are commonly used for mobile TV and five modes (or standards) of mobile TV: DAB, DAB-IP, T-DMB T-DMB Terrestrial Digital Multimedia Broadcasting , DVB-T See DVB. and DVB-H See mobile TV and DVB. . It is bundled with a complete multi-standard mobile TV software suite from CyberLink, including Electronic Service Guide, TV player and recorder. Introducing the lowest bill-of-materials (BOM) and lowest power consumption in the market, the SuwonExpress is a step forward in PC TV technology from the human interface engineering standpoint. Instead of having the end user connect external antennas to the card, the SuwonExpress comes with built-in antennas for all supported spectrum bands. When the card is not in use, the antennas are "buried" inside the ExpressCard slot, making the card flush with the side panel of the host notebook. In addition, its ultra-low power consumption eliminates heat dissipation problems even in long usage scenarios. The SuwonExpress is offered bundled with Windows XP, Windows Vista and Linux application software from CyberLink. Rethink, a research group that publishes forecasts for mobile TV to notebooks and other non-handset devices, estimates that this market will rise to a minimum of 40 million devices over the next 5 years. "In some territories there is a case to be made that mobile TV penetration on laptops will be far higher than in handsets," said Peter White, managing director, Rethink Research Associates Ltd. "Multi-spectrum devices like the SuwonExpress card mean that a single device will work in many territories, driving economies of scale for laptop-based mobile TV." "Siano's SMS1000 is the only mobile TV silicon that enables global reception," said TaeHo Kwon, Vice President, Wireless Solution module division, Samsung Electro-Mechanics. "Furthermore, its high sensitivity, combined with SEM's antenna front end technology, allows solid reception both indoors and outdoors." "The consumer market needs comfortable, attractive, cost-effective ways to integrate mobile TV," said Alon Ironi, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Siano. "In the SuwonExpress, SEM has harnessed its rich experience in modules and TV tuners to create the slimmest, most comfortable solution for bringing mobile TV to notebooks." "Featuring support for DVB-H and DVB-T, CyberLink PowerCinema offers an advanced player for enjoying digital TV on notebook PCs anywhere and anytime," said Alice Chang, CEO, CyberLink. "In collaborating with Samsung and Siano, we've brought our expertise at developing TV software to the partnership, ensuring a completely integrated entertainment platform for receiving, decoding and playing DTV (Digital TeleVision) Transmitting TV using digital signals. The major DTV standards are ATSC (North America), DVB (Europe) and ISDB (Japan). All three use MPEG-2 video compression and Dolby Digital audio compression. DVB and ISDB also include MPEG audio compression. ." About CyberLink CyberLink Corp. (http://www.cyberlink.com) is the maker of award-winning applications PowerDVD, PowerDirector, PowerCinema and DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. Solution. CyberLink has a solid reputation for delivering high-quality, competitive products, adding value to OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and customers and end-users alike. CyberLink is listed on the Taiwan Stock Exchange Taiwan Stock Exchange (TSEC) Established in 1961, the only centralized securities market in Taiwan. (5203.TW) and has operations in North America, Europe and Asia Pacific, with its worldwide headquarters located in Taipei. About Samsung Electro-Mechanics Samsung Electro-Mechanics (http://www.sem.samsung.com) was established in 1973 as a manufacturer of key electronic components and has grown into an industry leader, thanks to cutting-edge technology and top product quality. Samsung Electro-Mechanics, which directly sells over 80 percent of its own products, operates manufacturing facilities, R&D distribution and sales centers, and offices in the U.S., Europe, Japan, China and Southeast Asia. About Siano Mobile Silicon Siano Mobile Silicon (http://www.siano-ms.com) provides integrated silicon receivers for the mobile digital TV (MDTV) market. Tailored specifically for handheld and mobile devices, Siano's all-CMOS multi-standard solution overcomes formidable engineering challenges such as mobility reception, hand-offs, power consumption, form factor and small antenna. Siano is based in Israel, with business development offices in Beijing, Taipei and Seoul. |
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