CyberAlert Launches Editorial Calendars Service: Reduces Time & Cost of Researching Media Placement Opportunities.STRATFORD, Conn. -- CyberAlert, Inc. today announced the launch of CyberAlert Edcals, a comprehensive, up-to-date, easy-to-use, and low cost editorial calendars service for use by public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most (PR) professionals and media planners Media Planner is a job title in an advertising agency responsible for selecting media for advertisement placement on behalf of their clients. The main aim of a Media Planner is to assist their client in achieving business objectives through their advertising budgets by recommending in researching media placement opportunities. The CyberAlert EdCals (www.cyberalert.com/edcals.html) online database includes the media calendars of over 6,000 media sources in the U.S. and Canada including newspapers, consumer magazines, trade journals, and online publishers. The media calendar database contains over 300,000 media opportunities for story placement for the remainder of 2007 and into the first half of 2008. CyberAlert is offering a full-featured Free Trial of the new CyberAlert EdCals service to media planners and public relations professionals in corporations, government agencies and not-for-profits organizations. "CyberAlert Edcals provides precisely what PR professionals and media planners want -- a comprehensive, up-to-date editorial calendars database in an easy-to-use interface with a full set of search features including e-mail alerts and detailed information about each edcal opportunity for media planning and story placement," stated William J. Comcowich, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CyberAlert. At $499 per year for a single user license, the standard version of CyberAlert EdCals is priced substantially lower than the current list prices of the well-known media calendar services. CyberAlert EdCals is also available in an Enterprise Version with specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. networking features. Said Comcowich: "With its unsurpassed database of placement opportunities, continual updating of data, and low price point, the new CyberAlert Edcals service takes all the pain out of researching editorial calendars for advertising or article placement opportunities, assuring media planners and PR professionals the greatest possible number of media placement opportunities. Compared to researching media calendars manually, CyberAlert Edcals is far more productive and cost effective." While CyberAlert Edcals is a stand-alone product, it can be fully-integrated with CyberAlert's worldwide media monitoring and measurement The Monitoring and Measurement (MOME) initiative is a coordinating action within the 6th framework of the European Commission. It is aiming at fostering knowledge on Internet monitoring tools and exchange of information about Internet data traces. services including CyberAlert 4.0 online news monitoring News monitoring, or the news monitoring industry, provides government agencies, corporations, public relations professionals, and other organizations access to news information created by the media. , CyberAlert TV broadcast news monitoring, BlogSquirrel blog blog, short for web log, an online, regularly updated journal or newsletter that is readily accessible to the general public by virtue of being posted on a website. monitoring service The general surveillance of known air traffic movements by reference to a radar scope presentation or other means, for the purpose of passing advisory information concerning conflicting traffic or providing navigational assistance. , Netpinions monitoring of message boards and forums and ClipMetrics, online media measurement, evaluation and analysis service. Detailed product information about CyberAlert EdCals editorial calendars service for media placement is available at http://www.cyberalert.com/edcals/editorial_calendars.html About CyberAlert, Inc: Founded in 1999, CyberAlert (www.cyberalert.com) is a leading media monitoring, measurement, and placement service serving hundreds of corporate, government, and not-for-profit clients. |
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