CyberAds Names Technology Veteran Yannick Tessier As Chief Technology Officer.Business Editors/High-Tech Writers BOCA RATON Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , Fla.--(BUSINESS WIRE)--May 21, 2002 CyberAds, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :CYAD), a leader in online marketing and activation of cellular phone services via national and regional contracts with major wireless telecommunications carriers, today announced the appointment of Yannick Tessier as Chief Technology Officer of the Company. Since 1991, Tessier has served in various senior IT management positions including, most recently, Vice President of Technology at Mars Music Mars Music was a now defunct chain of music stores based in Florida. The company was founded in 1996 by former Office Depot president Mark Begelman, who created the store chain to combine his love of music with a new business venture. , one of the largest retail chains of musical instruments in the nation. In this role, Tessier developed and implemented Mars' IT strategy for its Mars Music Direct Division; personally negotiated all IT vendor contracts including those with Oracle, Exodus, Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , Netgen, BellSouth, and Akamai, among others; and renegotiated contract agreements with savings of over $500,000 within the first 60 days of his employment. Prior to Mars, Tessier served as CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. , CIO CIO: see American Federation of Labor and Congress of Industrial Organizations. (Chief Information Officer) The executive officer in charge of information processing in an organization. and VP of Engineering at Eritmo.com, the leading Latin music portal on the Internet, where he built the Company's scalable online architecture along with key partners EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. , Oracle and Cisco; pursued and negotiated vendor contracts with Cisco, Sun, EMC, MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device. (2) (Microwave Communications Inc. and RealNetworks; and oversaw all project management and IT administration. Earlier posts included CTO and other senior engineering/IT management positions with Galacticomm Technologies, Inc.; IView Software, Inc.; Cybervideo, Inc.; RealTime Media, Inc.; Worldlink, Inc.; Tessier Technologies, Inc.; Streetwise street·wise adj. Having the shrewd awareness, experience, and resourcefulness needed for survival in a difficult, often dangerous urban environment. Software; and Junction Financial. Larry Levinson, founder, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CyberAds, stated, "We consider it quite a coup successfully landing Yannick as our new Chief Technology Officer. His impressive track record of implementing complex and sophisticated IT strategies with web-focused organizations across a broad spectrum of industries should serve CyberAds very well. We intend to fully leverage his proven strengths in software development, ecommerce, system architecture, database design, telecommunications, network implementation and computer operations to ultimately accelerate our primary growth initiatives." About CyberAds, Inc. Through its wholly-owned subsidiary, IDS Cellular, Inc., CyberAds utilizes an affiliate-driven, Internet-based marketing platform, as well as inbound and outbound telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. services and national direct mail programs, to secure new cellular phone service subscribers for several of the Country's leading wireless telecommunications providers, including MCI/WorldCom (which resells Sprint, Verizon, AT&T and Cingular), AT&T Wireless, Triton PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. , Cingular, Telecorp, Verizon, Brightpoint and AllTell. The Company has formed promotional affiliations with hundreds of companies and websites, such as JobsOnline.com, Lifeminders.com, eUniverse and Jackpot, among many more, to offer online consumers a free cell phone product through IDS Cellular when they purchase a cellular phone service plan through one of the Company's nationally and/or regionally contracted carriers. Since its inception in November 2000, CyberAds has received over 18 million visitors to its application page on the Internet (found at http://www.idscellular.com) and activated and delivered over 40,000 cellular phones. For more information on the Company, please visit its web site at http://www.cyberadsinc.com. Statements in this news release about anticipated or expected future revenue or growth or expressions of future goals or objectives, including statements regarding whether current plans to grow and strengthen the company's existing network will be implemented or accomplished, are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements in this release are based upon information available to the Company on the date of this release. Any forward-looking statements involve risks and uncertainties, including the risk that the Company will be unable to grow or strengthen its network due to a lack of capital or an inability to identify acquisition candidates, as well as those risks and uncertainties described in the Company's filings with the Securities an Exchange Commission, that could cause actual events or results to differ materially from the events or results described in the forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements. |
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