CyberAction Takes Trading Cards Into the Future; Introducing CyberAction Cards: The First Purely Digital Trading Cards.NEW YORK--(BUSINESS WIRE)--May 5, 1998-- "Xena: Warrior Princess The concept of warrior princesses is relatively new in fiction but it became increasingly popular with the feminist movement's successes in female empowerment, gradually pushing the stereotype of a "damsel in distress" to the background. " To Be Inaugural Set The gods (and the fans) have spoken. CyberAction has taken the collectible industry to the next level with the introduction of CyberAction Cards: the first purely digital trading cards. Studio USA's "Xena: Warrior Princess" will be the inaugural set of Cards available through CyberAction's web site (www.cyberaction.com). CyberAction Cards are ordered and downloaded over the Internet. These digital trading cards feature embedded Inserted into. See embedded system. sound and full motion video on the "front," and when "flipped," collectors will find detailed story highlights, interactive trivia, legends, lore 1. Lore - Object-oriented language for knowledge representation. "Etude et Realisation d'un Language Objet: LORE", Y. Caseau, These, Paris-Sud, Nov 1987. 2. Lore - CGE, Marcoussis, France. Set-based language E-mail: Christophe Dony "With traditional trading cards you could flip them, trade them, use them on your bicycle wheels or put them in a shoebox shoe·box n. 1. An oblong box, usually made of cardboard, for holding a pair of shoes. 2. Something resembling or suggestive of such a box, as a plain, rectangular building or a cramped room or dwelling. Noun 1. to impress your friends at school. There were always limitations with what you could do -- especially from a content perspective," said Marty Marion Marion played with the St. Louis Cardinals between 1940 and 1950. , inventor INVENTOR. One who invents or finds out something. 2. The patent laws of the United States authorize a patent to be issued to the original inventor; if the invention is suggested by another, he is not the inventor within the meaning of those laws; but in that of the CyberAction Card. "Now, by taking trading cards digital (like so many other aspects of life have gone) the sky's the limit with what we can do." "Xena: Warrior Princess," currently the top-rated syndicated program, has taken the world by storm since first airing in 1995. With a fan base in the tens of millions, it would not be an understatement to say Xena has moved beyond its status as "cult hit" to "international phenomenon." CyberAction's Xena Card Series (licensed by Universal Studios Online and Universal Studios Consumer Products Group) captures all the excitement of this smash-hit, with Cards capturing the most exciting highlights form select Xena episodes. "Xena was a perfect way to launch our product," adds Marion. "On the web, Xena is royalty. The show's savvy and loyal fans have been demanding new and innovative collectibles for a long time. At CyberAction, we have invented the solution to that demand - digital trading cards which provide the true fan so much more than traditional cards." Collectors store, view and play their Cards in the CyberViewer(TM), a digital shoebox that is downloaded free from the CyberAction site. Since the Limited Edition CyberAction Cards are encrypted en·crypt tr.v. en·crypt·ed, en·crypt·ing, en·crypts 1. To put into code or cipher. 2. Computer Science with a serial number unique to every set, the Cards cannot be duplicated or copied, and will increase in value over time. CyberAction plans to open a trading forum where members can trade their Cards online. The market for trading cards is a large one. Industry-wide sales are estimated to be around $700 million per year. Though the industry has gone through considerable change over the past several years, CyberAction's efforts are unprecedented and represent the future of trading cards online. By introducing the sale of a purely digital product as opposed to "hard" goods like books or CDs, CyberAction is truly on the cutting edge of the e-commerce revolution. "Collectibles are a way for fans to feel like they own a piece of their favorite show," said Michelle Katz, vice president of Business and Legal Affairs for Universal Studios New Media Group. "Trading cards appeal to fans of every age. CyberAction Cards take trading cards to the next level. We are very excited about CyberAction as a licensee licensee n. a person given a license by government or under private agreement. (See: license, licensor) LICENSEE. One to whom a license has been given. 1 M. Q. & S. 699 n. and the potential for their product." Universal Studios Online, a division of Universal Studios New Media Group, develops original content for Universal Studios' Web site (www.universalstudios.com), and promotes Universal's properties for the global digital market. Universal Studios Online also develops original Web content for other companies. Universal Studios is a unit of The Seagram Company Ltd., a global beverage and entertainment company. CyberAction, Inc., a New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Silicon Alley-based Internet content developer, is the inventor of the Digital Trading Card. The company's vision is to provide unique digital collectibles to sports and entertainment fans on the Internet. CyberAction currently holds licenses from Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation). Major League Baseball (MLB) is the highest level of play in North American professional baseball. , Major League Soccer, Universal Studios Online and Universal Studios Consumer Products Group. Additional licenses with major sports leagues A sports league is an organization that exists to provide a regulated competition for a number of people to compete in a specific sport. At its simplest, it may be a local group of amateur athletes who form teams among themselves and compete on weekends; at its most complex, it can and leading film, TV and entertainment properties are expected to be announced To be announced (TBA) A contract for the purchase or sale of an MBS to be delivered at an agreed-upon future date but does not include a specified pool number and number of pools or precise amount to be delivered. shortly. CONTACT: Middleberg + Associates, New York Michael Zakkour, 212/888-6610 mike@middleberg.com |
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