Cyber Dialogue Chooses Socketware's Accucast for E-mail Marketing.Business Editors & High Tech Writers ATLANTA--(BUSINESS WIRE)--July 25, 2001 Leading Analytical CRM (business) analytical CRM - Software which helps a business build customer relationships and analyse ways to improve them. company becomes member of Socketware Agency Partner Program Socketware, Inc., a leading Internet messaging software provider, and makers of the Accucast(TM) e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. software, today announced a partnership with Cyber Dialogue, a New York-based marketing and technology services company. Under the terms of the partnership agreement, Cyber Dialogue will use Accucast as the primary engine for its e-mail marketing and campaign management services. By becoming an Accucast Agency Partner, Cyber Dialogue can integrate the functionality of Arc 360, their marketing technology platform, with Accucast to provide clients with data analysis, data mining, ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). tracking and customized content for targeted e-mail marketing campaigns. "Accucast is a valuable addition to our customer intelligence framework, providing Cyber Dialogue with an effective tool for creating and distributing permission-based e-mails," said CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Mark Esiri. "By deploying customer intelligence through Accucast and then measuring the results, we are able to close the loop and optimize optimize - optimisation our clients' marketing campaigns." When used in tandem Adv. 1. in tandem - one behind the other; "ride tandem on a bicycle built for two"; "riding horses down the path in tandem" tandem , Socketware's Accucast and Cyber Dialogue's Arc 360 can create, manage and deploy specifically targeted e-mail messages for marketing, sales and customer service needs. Continuing with Socketware's on-going commitment to form partnerships with tremendous value to the company's financial growth and development, CEO Michael Pridemore said, "Message relevancy is more important to marketers than ever before, making Arc 360 a perfect complement to Accucast. This partnership will open new business opportunities and profit channels for both companies." About Socketware, makers of Accucast Founded in 1997, Socketware is a software solutions provider specializing in Internet messaging products and services. Socketware's product, Accucast is a powerful e-mail marketing software and service that enables organizations to launch permission-based e-mail marketing campaigns. The most advanced solution on the market today, Accucast's robust set of customization and personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. features deliver targeted content right to the recipient's inbox, in any language. The Accucast technology powers permission-based marketing campaigns of companies such as Delta Air Lines, CDNow, Swissotel, and BellSouth. Socketware is privately-held and headquartered in Atlanta, Georgia, USA. Socketware champions ethical privacy practices and is a member of the TRUSTe Privacy Program. For more information, please visit www.socketware.com. About Cyber Dialogue Founded in 1993, Cyber Dialogue provides technology and services that optimize marketing investments. Applying customer intelligence to drive business strategy at all customer touch points, Cyber Dialogue helps companies improve campaign effectiveness, lower the cost of acquisition and retain their most profitable customers. Cyber Dialogue's solutions combine customer intelligence software, sophisticated analytical analytical, analytic pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. services and vertical industry expertise. Cyber Dialogue's clients are industry leaders in the pharmaceutical, finance, media, retail and consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and industries. Based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , with offices in Fairfield, CT, and London, England, the company can be contacted at www.cyberdialogue.com or at 212-651-7000. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion