Cyber Communications, Inc. and 24/7 Real Media Announce Merger of their Subsidiaries DENTSU e-Link Inc. and KK 24-7 Search to Deliver Search Engine Marketing Services in Japan.Merger between Search Engine Marketing Specialists Will Support Japan's Largest Advertising Company and Market 24/7 Real Media's Decide DNA DNA: see nucleic acid. DNA or deoxyribonucleic acid One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes. ([R]) Technology to Dentsu's and Other Agencies' Clients NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of & TOKYO -- 24/7 Real Media, Inc. ("24/7"), the leading digital marketing company, and cyber (1) From "cybernetics," it is a prefix attached to everyday words to add a computer, electronic or online connotation. The term is similar to "virtual," but the latter is used more frequently. See virtual. communications, inc. ("cci") (4788.T), Japan's leading media representative company, today announced the merger of their subsidiaries DENTSU e-LINK, INC. and K.K. 24-7 Search to form Dentsu Search & Link. Japan's largest advertising agency Dentsu Inc. ("Dentsu"), currently a shareholder in both subsidiaries, shall remain a shareholder of the newly merged company. Dentsu Search & Link will deliver a full spectrum of search engine marketing ("SEM") services to the Japanese market. Financial terms were not disclosed. cci and Dentsu will contribute their extensive Japanese marketing industry knowledge and connections to the venture, and consign consign v. 1) to deliver goods to a merchant to sell on behalf of the party delivering the items, as distinguished from transferring to a retailer at a wholesale price for re-sale. Example: leaving one's auto at a dealer to sell and split the profit. to the venture SEM services provided to their clients. 24/7 will license its industry-leading Decide DNA([R]) technology and provide its search engine marketing expertise to Dentsu Search & Link. Takeshi Matsuoka, currently Director and President of KK 24-7 Search, will serve as President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Dentsu Search & Link. The merger of DENTSU e-LINK INC. and K.K. 24-7 Search is designed to create a best of breed search engine marketing services' company in Japan. Dentsu Search & Link will leverage cci's considerable industry relationships and broad media representative experience in combination with 24/7 Real Media's industry-leading proprietary search management technology, Decide DNA. "cci has acquired experience in the SEM field through our subsidiary DENTSU E-LINK. The newly merged company shall play a key role in the SEM field in the Dentsu Group. Dentsu Search & Link shall become a robust and optimum company combined with Dentsu Group's sales force and experience in the Japanese market and 24/7 Real Media's most advanced technology," said Hideyuki Nagasawa, President and CEO of cci. "I am confident that Dentsu Search & Link shall lead the continuously growing new market with high competitiveness." "24/7 Real Media looks forward to building a strong relationship with Japan's leading media representative company cci. cci has embraced digital marketing through its subsidiary DENTSU e-LINK and will continue to lead the Japanese SEM marketplace through its new partnership with 24/7 Real Media. Dentsu Group clients have benefited from cci's and Dentsu's progressive view of utilizing technology to provide clients with a competitive advantage," said David J. Moore, Chairman and Founder of 24/7. "We are confident that the enhanced partnership between cci, Dentsu and 24/7 Real Media will provide even more benefits to cci's and Dentsu's clients and help expand 24/7's technology presence in Japan." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. eMarketer*, the Japanese paid search market is on pace to reach approximately 226.5 Billion Yen by 2011. Japan has the second highest number of Internet users after China, and the highest number of broadband Internet See broadband. users in the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. , according to PricewaterhouseCoopers Global Media Outlook 2007. As the majority owner of Dentsu Search & Link, cci will report consolidated financial results including Dentsu Search & Link. Additional details will be provided during cci's fourth quarter earnings call in 2009. *Source: eMarketer; Dentsu, as cited in press release, April 16, 2007 About cyber communications, inc. cci was established in 1996 in the early period of online advertising market in Japan and has led the market growth as a subsidiary of Dentsu Inc. cci has established the business model whereby, as a media representative, it makes connections between thousands of online media and advertising agencies in Japan. cci describes itself as a total interactive, one-stop marketing service company that provides various services regarding internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. such as media planning, ad serving technology, ad creative service and market analysis. For more information, please visit http://www.cci.co.jp/english/. About 24/7 Real Media, Inc. 24/7 Real Media, Inc. a WPP WPP Wire & Plastic Product PLC WPP World Press Photo WPP Web Presence Provider WPP Wolf Pack Productions (anime fan subbing group) WPP Witness Protection Program WPP Wireless Packet Platform WPP Work Package Planning company, the leading global digital marketing company, empowers advertisers and publishers to engage their target audiences with greater precision, transparency and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . Using its award winning ad serving, targeting, tracking and analytics platform, together with its powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com. 24/7 Real Media: The Science of Digital Marketing. 24/7 Real Media is a member of the NAI See Network Associates. and adheres to the NAI privacy principles that have been applauded by the FTC FTC See Federal Trade Commission (FTC). . These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org. |
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