Cutting-Edge Advertising Agency Chooses Imation Matchprint Professional Server for Color-Critical Workflow Needs.Business Editors/High-Tech Writers NEW YORK--(BUSINESS WIRE)--Feb. 28, 2001 Richard Scales Advertising employs new Imation RIP and Xerox DocuColor 12 to expand in-house color capabilities and improve workflow St. Paul St. Paul as a missionary he fearlessly confronts the “perils of waters, of robbers, in the city, in the wilderness.” [N.T.: II Cor. 11:26] See : Bravery , Minnesota-based Richard Scales Advertising recently added the new Imation Matchprint(TM) Professional Server to its line up of in-house color production devices in order to improve the agency's overall color-critical workflow. With the addition of the Imation Matchprint Professional Server, Richard Scales is able to produce high-quality comps, proofs and prints that consistently and accurately simulate Imation's industry-standard Matchprint color proofing systems. For an agency that prides itself on providing the best customer service to its clients, that translates into intermediate proofs that accurately represent the color of the final piece, thereby better managing client expectations; cost savings for the client via a reduction in color rework re·work tr.v. re·worked, re·work·ing, re·works 1. To work over again; revise. 2. To subject to a repeated or new process. n. ; and an expansion of the agency's in-house color capabilities. As the initial product offering from the Xerox/Imation alliance, the Imation Matchprint Professional Server running on the Xerox DocuColor(R) 12 printer/copier combines Imation's leadership in graphic arts graphic arts: see aquatint; drawing; drypoint; engraving; etching; illustration; linoleum block printing; lithography; mezzotint; niello; pastel; poster; silk-screen printing; silhouette; silverpoint; sketch; stencil; woodcut and wood engraving. and color management with Xerox's superior document and digital printing knowledge. It offers graphic arts professionals an exciting new solution for color management, color proofing and color printing “colour separation” redirects here. For other uses, see colour-separation overlay. Color printing is the reproduction of an image or text in color (as opposed to simpler black and white or monochrome printing). . "Richard Scales has significantly expanded its in-house color capabilities by using the Imation Matchprint Professional Server," stated Steve Kraemer, vice president of production services, Richard Scales Advertising. "The system also saves agency time and production costs by better managing our color earlier in the design process. It's been the perfect solution for our shop." Specifically, art directors and production staff use the Imation Matchprint(TM) Co-Branded Xerox(R) Color Laser Proofing Paper to run output off the system and send it to clients for initial sign off earlier in the workflow. For Richard Scales, the Imation Matchprint Professional Server helps take the guesswork out of in-house color correction Altering the colors in an image in order to print or display it properly or for special effects. Depending on the application, color correction can be a significant problem if the resulting image must be approved or a purchase is made because of color choice. , and sets realistic expectations earlier in the workflow. Agency staff is amazed a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. to see how close output off the system are to Imation Matchprint halftone In printing, the simulation of a continuous-tone image (shaded drawing, photograph) with dots. All printing processes, except for Cycolor, print dots. In photographically generated halftones, a camera shoots the image through a halftone screen, creating smaller dots for lighter areas and proofs. "I was a printer for 10 years, and I'm comfortable saying output is 95 percent color correct," stated Troy Johnson, color technician, Richard Scales Advertising. "With that type of accuracy, we immediately were able to expand our in-house color capabilities." The agency also uses the Imation Matchprint Professional Server to troubleshoot - before sending files to prepress shops, the agency runs output off the system looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. potential color problems. Richard Scales also feels a new confidence when sending files to out-of-town printers at the request of clients. "In those cases, the Imation Matchprint Professional Server provides an accurate simulation of a Matchprint halftone proof - a standard trusted by printers worldwide," explained Kraemer. The Imation Matchprint Professional Server is available as of March 1, 2001, for a suggested list price of $29,500, and is being marketed and distributed by the Xerox Corp. Co-developed by Imation and Xerox Supplies exclusively for the Matchprint Professional Server, the Imation Matchprint Co-Branded Xerox Color Laser Proofing Paper meets Imation's precise specifications for digital proofing Preparing a sample of printed output on a computer printer before the job is printed on a commercial press. Contrast with Matchprint and soft proofing. bases. Developed to accurately simulate the different Matchprint contract proofing bases, co-branded Matchprint Color Laser Proofing Papers are available in Commercial, Publication and SuperWhite colors. For more information about the Imation Matchprint Professional Server and the Xerox DocuColor 12 printer/copier, please visit www.imation.com or www.xerox.com. About Richard Scales Advertising St. Paul, Minnesota-based Richard Scales Advertising is a 60-person agency specializing in packaging, collateral, multimedia and photography. The agency's client list includes SprayTech Corp., Titan Tools, Telex Communications Telex Communications was a Burnsville, Minnesota-based manufacturer of hearing aids and audio equipment. Founded in 1936 as a maker of hearing aids, it merged in 1998 with Electro-Voice, a competitor founded in 1930 which provided John Glenn's microphone during his orbit of earth , 3M Corp., Imation, Mathews Inc., and more. About Xerox Corporation (company) XEROX Corporation - http://xerox.com/. See also XEROX PARC, XEROX Network Services. Xerox Corporation is the leading provider of color not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed. See also: Color and monochrome Also called "mono." Refers to display screens that use one foreground and one background color; for example, black on white, white on black or green on black. The first terminals connected to mainframes and minicomputers were monochrome, and monochrome screens were widely used on early digital printers, copiers and related document processing Processing text documents, which includes indexing methods for text retrieval based on content. See document imaging. equipment. Xerox also delivers solutions, services, software and supplies so that people in homes, offices and corporate and production-printing environments can create, manage and share ideas through paper or digital documents. For more information, visit www.xerox.com About Imation Corp. A global technology company, Imation Corp. supplies a variety of products and services worldwide, specializing in data storage and information management, color management and imaging solutions. For the graphic arts market, Imation offers color management, color proofing, software and services for a wide range of critical color applications. Included in the line is Imation Matchprint analog and digital proofing products, Imation Verifi accurate web color technology, and the Imation Color Fidelity Module, along with a range of data storage products and services. In 2000, the company reported revenues of $1.2 billion from continuing operations continuing operations Parts of a business that are expected to be maintained as an ongoing segment of an overall business operation. Income and losses from continuing operations are reported separately if any segments have been discontinued during the . As of December, 2000, the company employed approximately 4,300 people worldwide. Additional information about Imation is available on the company's Web site at www.imation.com, or by calling Imation toll-free at 1-888-466-3456. To receive recent earnings news releases, corporate information and related shareholder services, call Imation's toll-free shareholder information line at 1-888-IMN-NYSE (1-888-466-6973). Imation and Matchprint are trademarks of Imation Corp. Xerox and DocuColor are registered trademarks of Xerox Corporation. All other trademarks are the property of their respective owners. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion