Cutting edge technology and debit cards to be discussed at bank marketing winter conference.BOSTON --(BUSINESS WIRE)-- Jan. 13, 1995 -- The impact of new technology on financial institutions and the rapid growth of debit cards debit card, card that allows the cost of goods or services that are purchased to be deducted directly from the purchaser's checking account. They can also be used at automated teller machines for withdrawing cash from the user's checking account. are two of five major topics to be discussed at the New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. Chapter Bank Marketing Association winter conference being held Jan. 26 at the Sheraton Tara Hotel in Framingham, Mass. William M. Randle, senior vice president and director of marketing and strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. at Huntington BankShares Inc., Columbus, Ohio Columbus is the capital and the largest city of the American state of Ohio. Named for explorer Christopher Columbus, the city was founded in 1812 at the confluence of the Scioto and Olentangy rivers, and assumed the functions of state capital in 1816. , will offer insights on how the banking industry will be shaped by the impact of new technology. He will describe the issues banks will be face with, new devices and systems and how consumers can be expected to respond. Debit cards, one of the fastest growing products in banking, will be addressed by Jack Gray, vice president, Regional Sales Debit Card Services, MasterCard International Inc. Analysts predict that in the next four years there will be a 400 percent growth rate. Gray will describe the latest developments and capabilities of the versatile debit card, along with additional uses to the existing debit card that are likely to be introduced in the future. His analysis will also include expansion into nontraditional debit A monetary amount that is subtracted from an account balance. A debit from one account is a credit to another. See credit. acceptance outlets, the potential consumer market and technological features. Other subjects on the program are: Branch Merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. ; Marketing Audits and Team Building. NEBMA members and guests are invited to attend the conference. For more information contact Mary Malone at the Worcester Area Chamber of Commerce, (508) 753-2924. The Bank Marketing Association is an affiliate of the American Bankers Association The American Bankers Association (ABA) is comprised of banks and other financial institutions. It seeks to promote the strength and profitability of the banking industry by Lobbying federal and state governments, building industry consensus on key issues, and providing products and and provides marketing information, education and other services to financial institutions. The New England Chapter counts 150 financial institutions among its members. CONTACT: Citizens Bank
Lori L. Tesky, 401/456-7486
or
Compass Consulting Group
401/521-9050
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