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Cutter & Buck Introduces New Brand, CBUK, Geared Toward Golf's Next Generation; Introductory Collection Addresses Market of Fashionable Male Golfers.


SEATTLE -- From Cutter cutter, small, one-masted sailing vessel, with a rig similar to that of a sloop except that it usually has a sliding bowsprit and a topmast. From 1800 to 1830 cutters were in service between England and France.  & Buck Buck

after murder of his master, leads wolf pack. [Am. Lit.: The Call of the Wild]

See : Dogs


Buck

clever and temerarious dog perseveres in the Klondike. [Am. Lit.: Call of the Wild]

See : Resourcefulness
 (Nasdaq: CBUK), an upscale golf-inspired sportswear company, comes a brand designed especially for the next generation of fashionable golfers who express their individuality individuality,
n collective characteristics or traits that distinguish one person or thing from all others.
. Introduced for the Spring 2007 season, CBUK (pronounced "see buck") is poised to make a statement with unique design elements and innovative fabric technologies.

CBUK addresses a void Cutter & Buck recognized in the sportswear market for a fashionable line designed for men who enjoy golf yet want to push the style envelope. The collection is characterized char·ac·ter·ize  
tr.v. character·ized, character·iz·ing, character·iz·es
1. To describe the qualities or peculiarities of: characterized the warden as ruthless.

2.
 by modern styling, a slimmer fit and unexpected details such as scorecard tags and unique prints, off-center off-center

said of an x-ray beam which is not centered exactly over the part to be examined; the rays will be diverging as they pass it and the image will be distorted.
 logo placement and pieced construction. The application of the brand's buck icon adds an easily identifiable and irreverent ir·rev·er·ent  
adj.
1. Lacking or exhibiting a lack of reverence; disrespectful.

2. Critical of what is generally accepted or respected; satirical: irreverent humor.
 twist to the collection.

"We recognized the opportunity for a new brand to bring a fresh perspective to a typically more traditional market," said Kaia Akre, president of Cutter & Buck. "CBUK has a distinctive edge and provides us with a vehicle to reach a customer we aren't serving with the Cutter & Buck brand."

CBUK combines functionality and style with an edgier look that is both unexpected and appealing from a fashion perspective. Because this customer demands versatility with his wardrobe A wardrobe (sometimes called an "armoire") is a cabinet used for storing clothes. The earliest wardrobe was a chest, and it was not until some degree of luxury was attained in regal palaces and the castles of powerful nobles that separate accommodation was provided for the , the CBUK line is designed to go easily from the course to off-course occasions. Each delivery in the collection incorporates innovative performance fabrics, clean silhouettes, and layering versatility. The line is built to Cutter & Buck's high quality standards for premium fabrics, durable construction, and superior attention to detail.

"CBUK is about today's golfer who challenges traditional apparel, but still requires all the benefits of technical golf apparel and quality sportswear," said Julie Snow, vice president of design and merchandising merchandising

Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product.
 for Cutter & Buck. "Like its wearer, the spirit of CBUK makes a statement."

Statements made in this news release that are not historical facts are forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
. Actual results may differ materially from those projected in any forward-looking statements. Specifically, there are a number of important factors that could cause actual results to differ materially from those anticipated by any forward looking statements. Those factors include, but are not limited to the following: our ability to control costs and expenses, including costs associated with our marketing initiatives; our ability to maintain our relationships with our sponsored professional golfers; relations with and performance of suppliers; our ability to carry out successful designs and effectively advertise and communicate with the marketplace and to penetrate chosen distribution channels; our ability to appropriately price our products; the number of golf rounds played, which may be impacted by severe weather-related disasters and the weather in general; competition; risks related to the timely performance of third parties, such as shipping companies, including risks of strikes or labor disputes involving these third parties; political and trade relations; the overall level of consumer spending Consumer demand or consumption is also known as personal consumption expenditure. It is the largest part of aggregate demand or effective demand at the macroeconomic level.  on apparel; and global economic and political conditions,. Finally, there may be other factors not mentioned above or included in our SEC filings that may cause actual results to differ materially from any forward-looking statements. You should not place undue reliance on these forward-looking statements. We assume no obligation to update any forward-looking statements as a result of new information, future events, or developments, except as may be required by securities laws.

About Cutter & Buck

The company designs and markets upscale sportswear and outerwear under the Cutter & Buck brand. All Cutter & Buck products feature distinctive, comfortable designs, high-quality materials and rich detailing. The company sells its products through golf pro shops and resorts, specialty retail shops, direct-to-consumer catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. , corporate sales and online at www.cutterbuck.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 21, 2006
Words:589
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