Cuts Fitness Responds to New Study Revealing Startling Numbers Regarding Overweight Americans; Why Do Americans Continue to Ignore the Benefits of ``Body Movement''?CLARK, N.J. -- Cuts Fitness, one of the fastest growing fitness franchises in the world, is responding to a Framingham Heart Study The Framingham Heart Study is a cardiovascular study based in Framingham, Massachusetts. The study began in 1948 with 5,209 adult subjects from Framingham, and is now on its third generation of participants. report released this week warning that the vast majority of adults are at risk of becoming overweight or obese o·bese adj. Extremely fat; very overweight. obese characterized by obesity. obese adjective Characterized by obesity, see there; excessively fat in their lifetimes. Nine out of 10 men and seven out of 10 women monitored over a 30- year period became overweight at some point or were overweight already, Heart Study researchers report in the Annals of Internal Medicine Annals of Internal Medicine (Ann Intern Med) is an academic medical journal published by the American College of Physicians (ACP). It publishes research articles and reviews in the area of internal medicine. Its current editor is Harold C. Sox. . Says the lead author of the study, Dr. Ramachandran Vasan, a Boston University Boston University, at Boston, Mass.; coeducational; founded 1839, chartered 1869, first baccalaureate granted 1871. It is composed of 16 schools and colleges. medical professor. "You're at increased risk of developing diabetes, high blood pressure, heart disease, stroke, several forms of cancer, osteoarthritis osteoarthritis or osteoarthrosis or degenerative joint disease Most common joint disorder, afflicting over 80% of those who reach age 70. It does not involve excessive inflammation and may have no symptoms, especially at first. , gallbladder disease gallbladder disease Surgery A popular term for any condition associated with dysfunctional bile ducts, including cholecystitis, cholelithiasis or gallstones, and cancer , sleep apnea sleep apnea, episodes of interrupted breathing during sleep. Obstructive sleep apnea is a common disorder in which relaxation of muscles in the throat repeatedly close off the airway during sleep; the person wakes just enough to take a gasping breath. . There's a host of conditions that have been linked to excess weight," Vasan said. "The negative effects of being overweight have been well documented, yet the general population has still been slow to make a correction," said John Gennaro, President & Founder of Cuts Fitness. "What we have learned though our experience at Cuts Fitness is that unless a product is developed that appeals to the masses, the "overweight trend" statistics are going to continue upward at alarming rates."
Why aren't people moving their bodies to combat this problem?
1. Time- Consumers don't have the time anymore to devote more than
30 minutes to body movement.
2. Comfort- The general population does not feel comfortable in a
gym setting featuring muscle enthusiasts combined with
intimidating exercise equipment.
3. Effectiveness- Unless the consumer is with a personal trainer,
they typically have little direction and their workout suffers
as a result.
4. Understanding- At a very basic level, consumers must be
educated about the benefits of body movement.
5. Connection- Consumers need other reasons to commit to regular
body movement. Relationships and the overall experience play a
big role.
6. Cost- Unless you make it affordable, consumers are less likely
to commit to a program.
About Cuts Fitness Cuts Fitness is one of the world's fastest growing men's only and women's only fitness franchises. It features the Body Cuts(TM) System, a comprehensive, thirty minute circuit training and cardiovascular-based workout Workout Informal repayment or loan forgiveness arrangement between a borrower and creditors. workout 1. The process of a debtor's meeting a loan commitment by satisfying altered repayment terms. that appeals to men and women who don't have the time to spend hours in a traditional gym. Since the opening of its first fitness center in May, 2003, over 200 franchises have been acquired. Cuts Fitness was recently named as one of Entrepreneur Magazine's "New, Hottest Franchises for 2005." |
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