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Cuts Fitness For Men Focuses on Creating 'Cut' Physiques For Average Guys.

CLARK, N.J. -- According to the International Health Racquet & Sports Club Association approximately 80 percent of U.S. adults do not engage in regular exercise. Recognizing this market opportunity, over 10,000 women's-only fitness franchises such as Curves and Contours Express have opened over the past 12 years and Cuts Fitness For Men is currently blazing the trail for men's-only fitness.

"When men walk into our centers, they automatically feel a supportive atmosphere and unique approach to working out that can't be found at the traditional, larger health clubs," said John Gennaro, president and founder of Cuts Fitness For Men.

Established in 2003, Cuts Fitness For Men is the leading men's fitness franchise in North America. Many people like the "men-only" aspect of the franchise company, but what's more appealing is the time-factor, Gennaro said.

"Most men have very active, busy lives and need an express workout regime that will help them meet their weight-loss goals or stay in shape," Gennaro said. "The average 'Cuts' member is in his 40s and married, and is trying to squeeze in 30 minutes of exercise in order to lose 10 or 20 pounds."

Similar to Curves for Women, Cuts For Men offers a 30-minute circuit workout. But, the franchise's mission is to connect men with better health and in the process, help men get a more "cut" physique.

The first Cuts Fitness For Men franchise opened in Clark, New Jersey, in May 2003. The company currently has over 80 franchises operating in 33 states and five countries, from Ireland to Mexico.

For more information, please contact your local Cuts Fitness For Men, or visit the company's Web site at www.cutsfitness.com.

About Cuts Fitness For Men

Cuts Fitness For Men features the Body Cuts(TM) System, a comprehensive, 30-minute circuit training and cardiovascular-based workout that appeals to men who don't have the time or desire to exercise in a traditional gym. Since the opening of its first fitness center in May 2003, more than 200 Cuts Fitness For Men franchises have been acquired, and the company was recently named as one of Entrepreneur Magazine's Top 20 New Franchise for 2006. Cuts Women was recently launched as an option for women looking for a better workout in an upscale environment.

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Publication:Business Wire
Date:Sep 28, 2006
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