Cuts Fitness For Men Convincing Many That The 30 Minute Workout-Works; Time Starved Men Are Flocking To New 'Body Cuts' System.

Lifestyle Editors/Business Editors/Health/Medical Writers

CLARK, N.J.--(BUSINESS WIRE)--March 2, 2004

Cuts Fitness For Men has introduced The "Body Cuts"(TM) System, a 30 minute comprehensive circuit training workout designed exclusively for men. The Body Cuts System is growing in popularity as men confront the common lifestyle paradox of having less time to workout but an increasing awareness that they must get more physical activity to stay healthy.

"Due to increasing work and family obligations, men are looking for a quick and effective solution to working out," said John Gennaro, founder of the Cuts Fitness For Men Franchise. "The Body Cuts System provides a solution to this problem and our members are achieving dramatic results." Gennaro added, " A great deal of research supports the common knowledge that exercise is good for your health, but surprisingly, over 85 percent of American adults do not participate in regular physical activity. And while many people enthusiastically begin exercise programs, most do not continue their participation."

However at Cuts Fitness For Men, after 6 months Russell Krus has lost 45 Lbs. Krus said, "I've tried many other workouts before but never was able to achieve the dramatic results that I am getting here. The Body Cuts System combines my strength training and cardiovascular workout all at the same time".

Greg Patuto, a Cuts member in the Clark, NJ fitness center smiles as he reports, "After 4 months, I've lost 15 pounds and feel better than I have in over 10 years. I finally found a program I can commit to because it's quick, close to home and effective."

Bryan Healy, Corporate Fitness Director for Cuts Fitness explained that "We designed The Body Cuts circuit in compliance with the recommendations of major health and fitness organizations including: The President's Council on Physical Fitness and Sports, Centers for Disease Control (CDC), and the Surgeon General's Report on Physical Activity and Health.

The Body Cuts System provides a progressively intense cardio fitness and strength development workout in an efficient time frame and convenient location." Healy adds, "It's the combination of these elements that provides members with a fitness program they can stick with to achieve their personal fitness, weight loss and sports conditioning goals."

Cuts 30-minute comprehensive circuit training workout consists of eight hydraulic machines that work every major muscle group by using a double positive resistance motion and six male-oriented cardio fitness stations to maintain members' target heart rate.

Shorter workouts are an answer to the No. 1 complaint of would-be exercisers: They don't have enough time. The half-hour programs are making exercise palatable, said Cedric Bryant, chief exercise physiologist for The American Council on Exercise (ACE). "This is an efficient approach to exercise, the perfect thing in our time-starved society," Bryant said. "The popularity likely will grow throughout the years as the sedentary, becoming more concerned about their health, are lured into the gym by a promise of a quick workout. More exercise would be better than some exercise, but some is better than none", Bryant added. "And as people age, they recognize just how important exercise is. It results in tangible health benefits."

"The fitness industry has really been keeping pace with people who are time-starved," said Dr. Pamela Peeke, an assistant professor of medicine at the University of Maryland. It's better to get them in there 30 minutes and give them high intensity than it is to expect you can keep them in there for an hour," she said. "Most people can't do that."

Healy agrees. "We recognize that the time of our members is very valuable. We also recognize that they expect an effective workout that produces results. The Body Cuts System satisfies both requirements and we are seeing outstanding results from members who are novices as well as those looking to take their workouts to a higher level. It's rewarding to see such great results for so many clients. The program works, they just have to show up!"

About Cuts Fitness For Men

"Cuts Fitness for Men"(TM) is the fastest growing men's fitness franchise in the United States. It features The "Body Cuts" (TM) System, a 30 minute comprehensive circuit training workout that helps members: Reduce Weight and Related Health Risks; Improve Cardio fitness and stamina; Increase Strength and Muscle Tone and Enhance Sports Performance. The Body Cuts System works every major muscle group and is designed for men of all ages and fitness levels to burn fat and build healthy muscle. Since the opening of its first franchise in May 2003, over 50 franchises have been acquired with 14 facilities open in Illinois, New Jersey, California, North Carolina, New Hampshire, and Massachusetts. Additional franchises will be opening soon in Indiana, Michigan, New York and other locations across the country.