Cut-price on Civics; Honda knock pounds 2,000 off to boost sales.

HONDA is knocking up to pounds 2,000 off the price of its Civic models in a bid to boost sales of the British-built compact car during the summer.

The 1.4-litre iVTEC Civic Type S falls by pounds 1,200 to pounds 13,550, which will be of particular appeal to younger buyers who want the looks of the high-performance Type R without high insurance costs.

There is pounds 1,000 off the price of the five-door version, which in SE manual guise now costs pounds 13,950.

Higher-powered versions of the Swindon-built family hatchback also come with savings.

The new Civic 1.8-litre i-VTEC SE five-door manual now costs pounds 14,985, which is pounds 1,000 off, while the Type R GT tumbles by pounds 2,000 to a new low of pounds 17,980.

In addition to the discounted prices, there is either free finance or a Personal Contract Purchase (PCP) deal with a reduced deposit of ten per cent and a lower interest rate of 5.9 per cent.

Honda head of marketing Tom Gardner says: "Honda is back building cars in Britain thanks to the commitment of the factory's workforce.

"To support the reopening of the UK plant we are offering a range of packages on new Civics," the spokesman added..

"The car is proving increasingly popular for down-sizers and the money-savingpackageshould appeal to these customers in particular."

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Cash drive: Honda is hoping a pounds 2,000 drop in price will boost sales of its Civic models.