Customized salesforce.com Implementation Helps Atrium Staffing Achieve Greater Than 90% User Adoption.

SAN FRANCISCO -- Leading Woman-Owned Staffing Company Maintains Competitive Advantage by Easily Adapting salesforce.com to Relationship-Selling Structure and Segmented Staffing Business

Salesforce.com (NYSE:CRM), the market and technology leader in on demand customer relationship management (CRM), today announced that Atrium Staffing is using salesforce.com's award-winning service to improve sales and client development in the competitive staffing market. Salesforce.com gives Atrium Staffing the ability to customize and extend all aspects of salesforce.com to match its market-specific requirements and effectively track clients, companies, applicants and placements.

Atrium Staffing is one of the 11,100 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of July 31, 2004.

"A previous software experience became incredibly frustrating and costly when we didn't have the control to adapt the system to our work processes," said Lori Blandford, marketing and communications manager, Atrium Staffing. "One of the great advantages of salesforce.com is that it offers complete customization without programming, software or technology partners -- I was able to configure it to my needs with very little effort."

Atrium is the leading woman-owned staffing company in the New York metro area, with a unique Applicant-Centric approach to recruitment. To maintain its competitive advantage in a tightened staffing market, Atrium is using salesforce.com to track and manage sales efforts to both clients and applicants. With significant, yet easily-completed customization to support its relationship selling structure and segmented business, Atrium now has a single real-time view of all client and placement activity. With up-to-date information at their fingertips, Atrium staffing specialists can improve their client service and sales effectiveness.

In addition, salesforce.com's unique CRM Success Program provides Atrium with a wide range of free resources on an ongoing basis. Atrium can take advantage of complementary retraining and support, while regular account review by salesforce.com can assist the company in its progression up its individual CRM success "ladder." Atrium can also access relevant best practices and white papers from salesforce.com to help meet its CRM goals.

"This is an unusual industry and CRM could have easily been a huge challenge," Blandford said. "Instead, salesforce.com has gone out of its way to make sure that we succeed. From the product functionality to our account team, our experience of salesforce.com has been head and shoulders above most vendor relationships."

About salesforce.com

Salesforce.com is the market and technology leader in on demand customer relationship management (CRM). Through its award-winning salesforce.com family of products, the company provides a comprehensive suite of CRM services to help enterprises of all size, industries and geographies meet the complex challenge of managing customer information. Salesforce.com also offers sforce, the salesforce.com client/service platform, to allow customers and independent software vendors to customize and integrate salesforce.com, as well as build their own on demand enterprise applications. As of July 31, 2004, salesforce.com manages customer information for approximately 11,100 customers and approximately 168,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Automatic Data Processing (ADP), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Polycom and SunTrust Banks. Salesforce.com is headquartered in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://www.salesforce.com or call 1-800-NO-SOFTWARE.

About Atrium Staffing

Atrium is the leading woman-owned staffing company in the New York metro area. The disciplines at Atrium are direct-hire, temporary and temp-hire placement in the Science, Office Support and Finance fields. Value-added client programs like co-employment protection consulting, a free extranet service (the Atrium eOffice) and onsite support complete our offering, resulting in a unique approach to staffing. Information on Atrium Staffing is available on the Internet at www.atriumstaff.com.

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