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Customized Vespa Designed by Coach Featured on ''The Ellen Degeneres Show'' to Be Auctioned on Ebay; 100% of Auction Proceeds to Benefit ''Peace Games''.

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NEW YORK--(BUSINESS WIRE)--Feb. 24, 2004

Vehicle Design Inspired by Coach's Limited Edition "Poppy" Collection,

and Featuring Autographs of Guests Appearing on

"The Ellen DeGeneres Show" Throughout February

Starting Monday, February 23rd, viewers of "The Ellen DeGeneres Show" can bid on a one-of-a-kind Vespa(R) motor scooter customized by Coach, and signed by celebrity guests of "The Ellen DeGeneres Show" including Britney Spears, Ashton Kutcher, Adam Sandler, Drew Barrymore, Charlize Theron, Missy Elliott, Diane Lane, Meg Ryan, Simon Cowell, Sting and many others.

On Tuesday, January 27th, talk show host Ellen DeGeneres launched the "Coach Poppy for Peace" campaign, making her show entrance that day on the scooter, featuring the bright colors and vibrant suede and leather of Coach's limited edition "Poppy Collection," to be introduced this spring.

From February 23rd through March 1st, eager eBay bidders can vie for Coach's "Poppy for Peace" Vespa, designed by Reed Krakoff, Coach President and Executive Creative Director, that features a sleek, pink painted body and a unique Coach suede and leather patchwork floral seat. The package will also include a Limited-Edition Poppy Hobo, Coach Taylor Sunglasses and two tickets to be part of the Ellen DeGeneres studio audience. Auction proceeds will benefit "Peace Games," a nonprofit organization dedicated to building the capacity of young people to be "peacemakers" through skill-building and problem-solving games.

"We are excited that 'The Ellen DeGeneres Show' has partnered with us in support of the 'Peace Games' organization," said Reed Krakoff for Coach. "Both 'The Ellen DeGeneres Show' and the 'Poppy for Peace' Vespa capture the fun and casual qualities I associate with Coach. Through this partnership, we hope to bring that spirit to the children who benefit from the efforts of the Peace Games organization."

"The Coach 'Poppy for Peace' Vespa celebrates the terrific work of Peace Games, an incredible organization that helps teach young people important tools for becoming peacemakers," enthuses DeGeneres. "I am excited to be involved in the auction of the celebrity signed 'Poppy for Peace' Vespa and hope it helps create excitement and awareness for the organization."

Peace Games is a non-profit organization dedicated to teaching youth the skills and problem-solving abilities to become "peacemakers." For more information on the "Poppy for Peace" auction, visit www.ebay.com/ellen. To learn more about Peace Games, go to www.peacegames.org.

To bolster visibility of this auction, Coach teamed with Kompolt & Company, Inc., a Washington based on-line auction agency focused on creating successful high-value, high-profile promotional and charity auctions for top brand companies. For more information on Kompolt, please visit http://www.kompolt.com.

Coach, with headquarters in New York, is a leading American marketer of fine accessories and gifts for women and men including handbags, women's and men's small leather goods, business cases, luggage and travel accessories, footwear, watches, outerwear, jewelry, furniture and related accessories. Coach is sold worldwide through Coach stores, select department stores and specialty stores, through the Coach catalogue in the U.S. by calling 800-223-8647 and through Coach's website at www.Coach.com.

Originating from NBC Studios in Burbank, The Ellen DeGeneres Show is produced by A Very Good Production, Inc. in association with Telepictures Productions and is distributed by Warner Bros. Domestic Television Distribution.

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Publication:Business Wire
Date:Feb 24, 2004
Words:584
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