Customers to Enjoy a De-light-ful New Experience at Starbucks; Company Introduces Frappuccino Light Blended Coffee with First North America Sampling Day.SEATTLE -- Starbucks Coffee Company (Nasdaq:SBUX SBUX Starbucks Corporation (stock symbol) SBUX Starbucks Coffee Company ) will premiere its new Frappuccino(R) Light blended coffee with the company's first ever North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. sampling day. On June 30, 2004, customers are invited to visit any U.S. or Canadian company-operated retail store to indulge in a complimentary sample of Starbucks latest innovation in handcrafted hand·craft n. Variant of handicraft. tr.v. hand·craft·ed, hand·craft·ing, hand·crafts To fashion or make by hand. hand·craft blended beverages. "We're thrilled to extend our beverage menu and offer our customers a new Frappuccino(R) blended coffee option that is lower in calories and fat," said Jim Donald James "Jim" Donald is the president and chief executive officer of Starbucks.[1] Early Career Donald started work as a 16-year-old bag boy at a Tampa, FL Publix chain store. , Starbucks president, North America. "We hope to see our regulars as well as new customers stop by our stores to sample this new blended treat during our special sampling day." Frappuccino(R) Light blended coffee will be featured in three delicious handcrafted flavors: --Coffee Frappuccino(R) Light blended coffee - A blend of Starbucks(R) coffee, milk and ice --Mocha Frappuccino(R) Light blended coffee - Starbucks(R) coffee and rich chocolate, blended with ice --Caramel Frappuccino(R) Light blended coffee - Starbucks(R) coffee and caramel, blended with ice and topped with a creamy caramel drizzle In addition to the featured flavors, customers will have the option of ordering the other Frappuccino(R) blended coffee flavors in a Light version. This includes the new summer 2004 flavors, Java Chip A CPU chip from Sun that executes Java bytecode natively. It is based on Sun's picoJava architecture and is used in a wide range of devices from small, handheld appliances to desktop network computers. and Caffe Vanilla. Frappuccino(R) Light blended coffee was created in response to customer requests for a lighter blended coffee option with the same delicious taste. With 42 percent of Americans reducing the fat in their diet and 33 percent saying products low in calories strongly influence purchasing decisions(a), Frappuccino Light blended coffee is a perfect addition to the range of menu options Starbucks offers to fit varied lifestyles. Frappuccino Light blended coffee has 30-40 percent fewer calories than the original Frappuccino blended coffee beverage. Complete nutrition information for the new beverage will be available online at Starbucks.com beginning June 30. "Frappuccino(R) fans will be amazed a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. by the great taste of Frappuccino Light blended coffee," said Michelle Gass, Starbucks senior vice president, Category Management. "Starbucks beverage team has worked hard to maintain the original Frappuccino flavor but also address the need for a lighter blended beverage offering." Starbucks Corporation is the leading retailer, roaster and brand of specialty coffee in the world, with more than 8,000 retail locations in North America, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , Europe, the Middle East and the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. . The Company is committed to offering the highest quality coffee and the Starbucks Experience while conducting its business in ways that produce social, environmental and economic benefits for communities in which it does business. In addition to its retail operations, the Company produces and sells bottled Frappuccino(R) coffee drinks, Starbucks DoubleShot(TM) coffee drink, and a line of super premium ice creams through its joint venture partnerships. The Company's brand portfolio provides a wide variety of consumer products. Tazo Tea's line of innovative premium teas and Hear Music's exceptional compact discs enhance the Starbucks Experience through best-of-class products. The Seattle's Best Coffee Seattle's Best Coffee is a specialty coffee retailer and wholesaler based in Seattle, Washington, USA. It became part of Starbucks Corporation on July 14, 2003. Its international division is owned by FOCUS Brands, Inc. (R) and Torrefazione Italia Torrefazione Italia café first opened in Seattle, Washington, in 1986. Espresso, coffee and baked goods were served in their cafés. Umberto Bizzari, Torrefazione's founder teamed up with Stewart Brother's Coffee (later renamed Seattle's Best Coffee) founder, Jim Stewart in (R) Coffee brands enable Starbucks to appeal to a broader consumer base by offering an alternative variety of coffee flavor profiles. (a) Source: 2003 Yankelovich Monitor |
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