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Customers flock to hotel -despite spelling clanger.


Byline: CHRIS BROWN Chris Brown may refer to:'''
  • Chris Brown (baseball player) (1961-2006)
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LIVERPOOL'Smost luxurious hotel has had an identity crisis -after road signs pointing it out were misspelt.

The 194-bedroomRadisson SAS (1) (SAS Institute Inc., Cary, NC, www.sas.com) A software company that specializes in data warehousing and decision support software based on the SAS System. Founded in 1976, SAS is one of the world's largest privately held software companies. See SAS System. , on Old Hall Street,has already managed to make a name for itself in the city five months after it opened.

Not only does the most expensive suite there cost pounds 700 per night,but the boutique hotel Boutique hotel is a term originating in North America to describe intimate, usually luxurious or quirky hotel environments. Boutique hotels differentiate themselves from larger chain/branded hotels and motels by providing personalized level accommodation and services / facilities.  has a Sicilian-inspired restaurant, called Filini's,and a plush bar called The White Room.

However, road signs leading to the hotel,including one only yards away, were spelt spelt

Subspecies (Triticum aestivum spelta) of wheat that has lax spikes and spikelets containing two light-red kernels. Triticum dicoccon was cultivated by the ancient Babylonians and the ancient Swiss lake dwellers; it is now grown for livestock forage and used in baked
 Radison rather than the correct double `s' spelling Radisson.

Now,after the Daily Post contacted Liverpool council to point out the error, they say they will replace the signs.

However, until this can be done, they have covered the sign with a patch which shows the correctly spelt name. A council spokesman said: ``This was an error by a contractor. We carried out a temporary correction as soon as we realised it was the wrong spelling.

``A permanent correction with the correct spelling will be done as soon as possible.''

Despite the blunder,managers at the Radisson have taken the mistake with a pinch of salt.

Jane Carwardine-Wheeler, director of sales at Radisson SAS Liverpool, said:``Naturally we were surprised to see the name of the hotel spelt incorrectly.

``However, the council has now rectified the mistake and we look forward to welcoming Liverpool's residents and visitors to the Radisson SAS.''

The hotel chain operates 127 hotels in 37 countries in Europe, the Middle East and Africa. Thereare another 30 projects under development.

Based at the new Beetham Tower Beetham Tower is a name shared by several high-rise buildings in separate cities in the United Kingdom, financed and owned by the Beetham Organization. They are primarily residential buildings, but two also have hotel and conference facilities.  development,on the site of the former St Paul's eye hospital site,it is one of the city's most desirable business and residential addresses.

The flagship pounds 60m development, by Liverpool-based Beetham Organisation, is a 30-storey tower which includes the hotel.

It aims to cater for visiting business people who are expected to flock to the city in the run-up to 2008. Penthouse suites and the uniqueRiver Suite there cost pounds 700 per night. However,furnishings for the penthouses alone cost pounds 5,000.All rooms are equipped with mini bar,LCDTV screens and modem internet connections.

CAPTION(S):

The right and the wrong way to spell Radisson
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Publication:Daily Post (Liverpool, England)
Date:Jun 30, 2004
Words:375
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