Customers Get SMART With Market-touch.Business Editors SAN FRANCISCO--(BUSINESS WIRE)--July 25, 2000 Market-Touch Launches SMART Methodology to Streamline Deployment of Sales and Marketing Effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). Market-Touch Corporation, the leading provider of sales and marketing effectiveness systems, announced today the launch of its Sales and Marketing Application Readiness Tool (SMART) methodology for creating and maintaining dynamic marketing content. SMART methodology provides the Market-Touch product family with a robust, scalable, and flexible implementation process whereby companies can quickly and easily deploy, maintain and benefit from Market-Touch sales and marketing effectiveness software. SMART methodology is a comprehensive collection of integrated activities that help organizations define a course of action for marketing content creation, establish a timeline of deliverables and ensure timely project implementation. Through an initial needs and value assessment, Market-Touch professionals can help customers evaluate strategic strengths and weaknesses in their sales and marketing messaging platform and scope the project for maximum efficiencies prior to setting up the Market-Touch SC Suite. SMART lets customers effectively manage risk, leverage best practices for smooth implementation and maximize ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). realization. "Market-Touch's SMART methodology has enabled us to quickly build and deploy a sales and marketing infrastructure for our fast-growing company," said Steve Bamberger, vice president of marketing at Cygent, Inc. "By following the pre-defined set of activities outlined by SMART methodology, we anticipate a significant reduction in cost and time while rolling out a new sales effectiveness system. Market-Touch has created for us a strong, unified messaging Having access to e-mail, voice mail and faxes via a common computer application or by telephone. For example, unified messaging may send faxes and digitized voice mail to a mail server that turns them into e-mail attachments. platform--and now our sales force can't wait to use it to close more deals!" According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Iris Shiver shiver involuntary shaking of the body, as with cold. It is caused by contraction or twitching of the muscles, and is a physiological method of heat production in all animals. , VP, client services at Market-Touch, "As pioneers within the sales and marketing effectiveness industry, we have been able to take our customer feedback, successes and best practices to create SMART methodology. SMART cuts in half the average time cycle for a Market-Touch implementation while ensuring superior client service and maintenance." About Market-Touch Corporation Market-Touch is the leading provider of software systems that revolutionize rev·o·lu·tion·ize tr.v. rev·o·lu·tion·ized, rev·o·lu·tion·iz·ing, rev·o·lu·tion·iz·es 1. To bring about a radical change in: Television has revolutionized news coverage. 2. the way sales and marketing departments work together to close more deals, streamline marketing processes, and improve the bottom line. The company's hosted, Web-based Sales and Marketing Effectiveness System centralizes sales and marketing information in one location for easy access and instant on-demand delivery of product positioning, competitive matrices, market analysis, and one-to-one collateral. Market-Touch solutions for all industry segments are available directly through the company's eight U.S. sales offices. Customers include Clarify (a Nortel Networks (Nortel Networks Limited, Brampton, Ontario, www.nortelnetworks.com) A world leader in telecommunications products, which includes switching, wireless and broadband systems for service providers and carriers, telephones and systems for residential and business users, computer telephony Company), Corio and Cygent. For more information, contact Market-Touch Corporation at 120 Montgomery Street Montgomery Street is a north-south thoroughfare in San Francisco, California, in the United States. It runs about 16 blocks from the Telegraph Hill neighborhood south through downtown, terminating at Market Street. , Suite 250, San Francisco, California “San Francisco” redirects here. For other uses, see San Francisco (disambiguation). The City and County of San Francisco (EN IPA: [sænfrənˈsɪskoʊ] 94104, phone 415/421-2390, fax 415/421-2395 or visit www.market-touch.com/home.html. |
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