Customers Forever Hosts in Miami First-Ever Customer Relationship Management Conference for the Caribbean and Latin America.

MIAMI -- As more and more companies turn their focus on the growing Latin American market, the development of customer relationship and retention strategies becomes even more important. Now, Customers Forever, LLC joins other international corporations to produce the inaugural Fred Newell Customer Relationship Management Conference for the Caribbean and Latin America (CRMC CALA). The 3-day event will take place February 15 - 17, 2006 at the Omni Colonnade Hotel in Coral Gables. E[acute accent]This is the conference to attend for marketing professionals who want to understand the Latin American market. CRMC CALA will feature presentations from noted international experts in the fields of marketing and communications. Attendees will also benefit from hearing real world case studies from countries throughout the region and be afforded incredible opportunities to make new contacts with other marketing professionals, as well as prospective clients.

E[acute accent]CRMC CALA has secured an incredible line-up of Keynote Speakers, including:

E[acute accent]Frederick Newell - Founder of CRMC North America, the premier marketing conference in the United States, Mr. Newell is a leading international marketing consultant and CEO of Seklemian/Newell. The author of The New Rules of Marketing, loyalty.com, Wireless Rules, and Why CRM Doesn't Work, he has helped both multinational and small businesses around the world develop winning CRM strategies and increase customer loyalty and profitability. E[acute accent]Katherine Lemon, Ph.D. - Ms. Lemon is a recognized expert in the area of customer retention and is on the faculty of the Wallace E. Carroll School of Business at Boston College. She has conducted research in a myriad of industries, including telecommunications, interactive television, computing, retailing, Internet, consumer products and banking. She has worked with such international clients as Deloitte Consulting, Siemens Corporation, Citigroup, SkyMall Corporation, Hewlett-Packard, IBM, and more. E[acute accent]Brian Woolf - President of the Retail Strategy Center in Greenville, SC, Mr. Woolf is a global leader in loyalty marketing. The author of Measured Marketing: A Tool to Shape Food Store Strategy; Customer Specific Marketing; and Customer Specific Marketing - Second Act, he assists retailers in developing and strengthening their customer loyalty programs. Prior to founding his consulting company, he was the Deputy Managing Director of Progressive Enterprises in New Zealand; CFO of Food Lion; and President of One Price Clothing.

E[acute accent]Special Guest Speakers will include:

E[acute accent]Martha Rogers, Ph.D. - Ms. Rogers is internationally renowned for her experience in customer centered business strategies. A founding partner of Pepper & Rogers Group, she was nominated by Business 2.0 as one of the Top 19 Experts of all time. She is the author of five international best-sellers, The One to One Future; Enterprise One to One; One to One Manager; One to One B to B; and Return on Customer.

E[acute accent]Topics & Case Studies

E[acute accent]Topics at CRCM CALA will include: Customer Equity & Lifetime Value; Loyalty Marketing; Return on Customer; and CRM Best Practices. Plus, industry leaders from the Caribbean, Central and South America, and the US will present real world Case Studies covering a wide variety of industries and markets, including:

E[acute accent]--Retail - Colombia

E[acute accent]--Financial - Peru

E[acute accent]--Retail - Argentina

E[acute accent]--Automobile - Puerto Rico

E[acute accent]--Insurance - Chile

E[acute accent]--Telecommunications - Brasil

E[acute accent]--Retail - USA

E[acute accent]--Financial Services - Mexico

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E[acute accent]About CRMC CALA

E[acute accent]CRMC CALA is produced by Seklemian/Newell, Inc. in partnership with Customers Forever, LLC, a joint venture of leading CRM solutions providers that includes Solvis Consulting, LLC, Approach Technologies and Arinware Intelligent Technologies. For more information about CRMC CALA visit http://www.customersforever.com.