Customers Earn Reward Points With Onsale Visa Credit Card; Cardmembers receive $25 Onsale Gift Certificate, Low Introductory APR and No Annual Fee.

MENLO PARK, Calif.--(BUSINESS WIRE)--Oct. 12, 1999--

Onsale(R), Inc. (Nasdaq: ONSL), a leading Internet retailer, and First USA, the world's largest issuer of Visa credit cards, today introduced a co-branded Onsale Visa credit card that can be used worldwide wherever the Visa card is accepted.

In addition to earning Onsale reward points with every purchase made using their Onsale Platinum Visa, cardmembers will receive a $25 gift certificate following their first purchase with the card. The gift certificates are redeemable toward purchases made at Onsale atCost or Onsale atAuction.(1) Other exclusive benefits of the no-annual-fee Onsale Platinum Visa include a low introductory 3.9 percent APR, online access to account information, and First USA's 24-hour online and telephone customer service.

The Onsale Rewards program lets cardholders earn one Onsale Reward point for every dollar spent. In addition to the $25 gift certificate, Onsale cardholders automatically receive a $25 Onsale gift certificate every time they accrue 2,500 Onsale Reward points. The gift certificate can be redeemed for merchandise at both Onsale atCost and Onsale atAuction.

"The new Onsale credit card offers unique benefits to our customers," said Jerry Kaplan, Onsale's president and CEO. "It lets customers earn points towards the purchase of the tens of thousands of items on the site, including computer products, consumer electronics, sporting goods and vacation packages. The card represents another feature that makes the Onsale site more convenient for our customers."

The Onsale Visa credit card application is located on Onsale's site at www.onsale.com. Qualified customers will receive their card in the mail after the form has been submitted electronically to First USA for approval.

About First USA

First USA (www.firstusa.com), a subsidiary of Bank One Corporation, is the world's largest Visa credit card issuer. First USA offers credit cards for consumers and businesses under the First USA, First Card and Bank One names and on behalf of more than 2,200 marketing partners. Bank One Corporation is the nation's fifth largest bank holding company with assets of more than $256 billion.

About Onsale

Onsale (Nasdaq: ONSL) is a leading Internet retailer providing low prices and personalized service through automation. Onsale atCost offers computer equipment at wholesale prices directly to businesses and consumers. Onsale atAuction offers bargains on excess merchandise and services through online auctions, such as personal computers, consumer electronics, sports and fitness equipment, and vacation packages. Onsale atCost and Onsale atAuction are located on the World Wide Web at www.onsale.com.

Note to Editors: Onsale is a registered trademark and Onsale atAuction and Onsale atCost are trademarks of Onsale, Inc. All other companies and their brand names mentioned are trademarks or registered trademarks of their respective holders.

This press release contains forward-looking statements regarding the company and its expectations which involve risks and uncertainties. These and other risks and uncertainties are described in more detail in the company's most recent quarterly report on Form 10-Q and annual report on Form 10-K under "Risk Factors."

(1) Applies only to purchases for which Onsale charges the customer's card.