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Customers Earn Millions Through TXU Energy Reward Programs.

TXU TXU Texas Utilities (Electric and Gas Company)
TXU Transmitter Unit
 Energy Texas Choice(SM)Plans Put Money Back in Customers' Pockets

DALLAS Dallas, city (1990 pop. 1,006,877), seat of Dallas co., N Tex., on the Trinity River near the junction of its three forks; inc. 1871. The second largest Texas city, after Houston, and the eighth largest U.S.  -- In less than two years TXU Energy has already rewarded its loyal customers with more than $12,000,000 back through TXU Energy's customer loyalty programs, which includes cash back paid to customers on TXU Energy Texas Choice plans.

The plans give customers 3 percent cash back on their annual electricity purchases, in the form of a Visa[R] prepaid pre·pay  
tr.v. pre·paid, pre·pay·ing, pre·pays
To pay or pay for beforehand.

pre·payment n.
 card that they can spend as they choose. The plans also include 10 percent renewable energy Renewable energy utilizes natural resources such as sunlight, wind, tides and geothermal heat, which are naturally replenished. Renewable energy technologies range from solar power, wind power, and hydroelectricity to biomass and biofuels for transportation. , which is good for the Texas environment. Customers can choose to lock in a guaranteed energy price for up to two years, or maintain the flexibility of a month-to-month month-to-month adj. referring to a tenancy in which the tenant pays monthly rent and has no lease, and the tenancy can be terminated by the landlord at any time on thirty-days notice. (See: tenancy, landlord and tenant)  plan.

"Our Texas Choice plans offer something for everyone," said Michael Grasso, chief marketing officer, TXU Energy. "Whether a customer wants to lock in a two-year contract, or go month to month with us, Texas Choice is designed to be flexible to our customers' needs."

The TXU Energy Texas Choice product suite is highlighted in the company's new advertising campaign entitled en·ti·tle  
tr.v. en·ti·tled, en·ti·tling, en·ti·tles
1. To give a name or title to.

2. To furnish with a right or claim to something:
, "Stay Cool," which was launched just last week.

Customers who want to earn cash back rewards can find more information about available programs at

About TXU Energy

TXU Energy is a market-leading competitive retailer that provides electricity and related services to more than 2.2 million electricity customers in Texas. TXU Energy offers a variety of innovative products and solutions, allowing both its residential and business customers to choose options that best meet their needs, including exceptional customer service, competitively priced electricity service plans, innovative energy efficiency options, renewable energy programs and other electricity-related products and services. Visit for more information about TXU Energy. REP # 10004
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Publication:Business Wire
Date:Jun 15, 2009
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