CustomerLink and ALLDATA Enter Strategic Alliance.Business Editors/Automotive Writers ROSEVILLE Roseville. 1 City (1990 pop. 44,685), Placer co., N central Calif., a suburb of Sacramento in the foothills of the Sierras; inc. 1909. Marked by rapid growth in the late 20th cent. , Calif.--(AutomotiveWire)--Sept. 12, 2000 Today, CustomerLink Systems, Inc., a leading Application Service Provider (ASP asp, popular name for several species of viper, one of which, the European asp (Vipera aspis), is native to S Europe. It is also a name for the Egyptian cobra (Naja haja). ) of Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) and marketing services for the automotive services industry, announced their alliance with ALLDATA LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control . ALLDATA is the worldwide market leader in providing electronic diagnostic, repair and estimating information to the professional automotive service industry. CustomerLink's programs assist automotive service providers in developing and maintaining customer loyalty. This relationship gives CustomerLink access to electronic vehicle service and maintenance schedules for over 20,000 vehicles. These schedules will be used by CustomerLink to deliver on-going Adj. 1. on-going - currently happening; "an ongoing economic crisis" ongoing current - occurring in or belonging to the present time; "current events"; "the current topic"; "current negotiations"; "current psychoanalytic theories"; "the ship's current position" and highly personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. reminders to consumers on behalf of specific automotive service providers. This communication significantly increases the probability that consumers will return to that particular service provider several times a year for recommended service and maintenance. "The exclusive relationship with ALLDATA allows us to deliver very targeted database marketing programs for automotive service providers with incredible levels of personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. and accuracy for their customers," said Kirk Olson, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CustomerLink. "Without utilizing the ALLDATA information, it would be like a doctor's office recommending a visit without a specific reason or medical problem." In addition to providing the use of their comprehensive vehicle maintenance and service bulletin database, ALLDATA will promote the CustomerLink offerings to both new prospects and their existing customer base of over 30,000 automotive repair shops. "ALLDATA has an outstanding direct sales force of over 100 professionals. Having this group act as a channel for the CustomerLink portfolio of products provides tremendous leverage and speed to the marketplace," commented Anthony Romano, Executive Vice President of CustomerLink. "We've carefully built our CRM backbone and technology infrastructure to accommodate the growth opportunities a channel partner like ALLDATA will bring." CustomerLink's Customer Relationship Management (CRM) System and proprietary database marketing platform allows service providers to proactively communicate with their customers at programmed intervals with reminders for routine maintenance such as oil changes, tire rotations Tire rotation or rotating tires is the practice of moving automobile tires from one wheel to another to ensure even tire wear. Tire wear is uneven for any number of reasons. Even tire wear is desirable to maintain consistent performance in the vehicle. , and tune-ups as well as provides them with an opportunity to send surveys, thank you letters, and information regarding specials and promotions. "CustomerLink has recognized a vital service the automotive aftermarket Aftermarket See: Secondary market. aftermarket See secondary market. has lacked for a very long time -- providing a regular communication channel between vehicle owners and their professional service providers," said Brett Easley, President, Customer Satisfaction, ALLDATA. "The automotive information provided by ALLDATA, combined with CustomerLink's Customer Relationship Management System is an effective method of helping educate consumers about their repair issues." About CustomerLink Systems, Inc. CustomerLink Systems, Inc. is a leading Application Service Provider (ASP) of Customer Relationship Management (CRM) and marketing services to small and medium sized businesses across fragmented frag·ment n. 1. A small part broken off or detached. 2. An incomplete or isolated portion; a bit: overheard fragments of their conversation; extant fragments of an old manuscript. 3. industries. CustomerLink leverages a proprietary database management platform to provide highly customized eMarketing and traditional direct marketing programs. These programs contribute to greater levels of customer retention, loyalty, and profitability. About ALLDATA ALLDATA is the leading provider of Electronic Diagnostic, Repair and Estimating Information to the Professional Automotive Service Industry. ALLDATA's information includes diagnostic and repair articles, factory technical service bulletin pages, and illustrations including Original Equipment wiring diagrams that improve the efficiency of automotive repair shop owners, service writers and technicians. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion