CustomerLink Systems Strengthens Presence in Southern California.Business Editors & Automotive Writers ROSEVILLE, Calif.--(AutomotiveWire)--July 26, 2001 Today, CustomerLink Systems, a leader in delivering Customer Retention and Loyalty Programs to the automotive service and repair industry, continues execution of the plan to have a significant presence in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, . Southern California is the largest and most influential automotive service market in the country and represents a significant market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" opportunity for CustomerLink's CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. service. CustomerLink's first step toward reaching this objective was accomplished several months ago by obtaining exclusive endorsement from California's most influential automotive association, the Automotive Service Council of California (ASC-CA ASC-CA Automotive Service Councils of California ). Recently, the company placed an experienced automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. veteran, Mr. Bob Hesse, in Southern California to manage the customer acquisition and expansion efforts. Mr. Hesse is an ASE (Adaptive Server Enterprise) A relational DBMS from Sybase that runs on Windows NT/2000, Linux and a variety of Unix platforms. ASE is a comprehensive and robust data management product with a long history dating back to the late 1980s. Certified Mastertechnician and owned and operated his own shop in Anaheim, CA for six years. He was very involved with the ASC ASC Ambulatory surgery center, see there in So Cal and held management positions with a Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. based AC-Delco parts distributor. "We are thrilled with Bob's decision to join the CustomerLink team," states Anthony Romano, Vice President of Business Development for CustomerLink. Romano continues, "Bob intimately understands the challenges facing automotive service providers and has a passion for delivering tangible business improvement offerings to this market. He will be instrumental in helping us accomplish our mission of being the leading provider of outsourced CRM services for the automotive service market." Hesse states, "I have had first-hand experience and can completely relate to the pressures of being an automotive shop owner. In my opinion, the most neglected aspect of the auto repair shop today is the front office, which is a shame because that is where future business lives. Most shop owners don't have time for the ever-important customer communication. That is why the CustomerLink service is a perfect fit for today's busy shop." Hesse continues, "I accepted the position with CustomerLink because they understand and are committed to meeting the needs of the automotive service professional." About CustomerLink Systems, Inc. CustomerLink Systems, Inc. is a leader in delivering Customer Retention and Loyalty services to the automotive service and repair industry. CustomerLink's Customer Relationship Management (CRM) system automatically reminds the vehicle owner of future service intervals, provides coupons, promotions, surveys, or thank you letters on behalf of their service provider. These services allow the automotive repair facilities to increase customer count, retain their customer base, and generate greater profits without spending any incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. time or effort. And the best news is CustomerLink Systems performs these services for the shops. CustomerLink puts time in the service providers' life and profits in their business. |
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