CustomerLink Receives Exclusive Endorsement From The Automotive Service Councils of California.Business Editors & Automotive Writers ROSEVILLE, Calif.--(AutomotiveWire)--Sept. 15, 2000 Today, CustomerLink Systems, Inc., a leading Application Service Provider (ASP) of Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) and marketing services for the automotive services industry, signed an exclusive endorsement agreement with the Automotive Service Councils of CA (ASC-CA ASC-CA Automotive Service Councils of California ). The relationship allows the ASC-CA to bring the CustomerLink programs to its members with a negotiated ASC ASC Ambulatory surgery center, see there discount package. ASC service providers who implement the CustomerLink programs will see an increase in repeat customer business and strengthened long-term customer loyalty. "The association continually tries to leverage our economies of scale and bring premium products and services to our membership at discounted rates," said Brad Walker Brad Walker (born June 21, 1981 in Aberdeen, South Dakota) is an American pole vaulter. High School Years Walker attended University High School in Spokane, Washington and competed in football and track&field. , Executive Director of the ASC-CA. "CustomerLink's retention and loyalty programs are in alignment with our association's objective of helping shops to improve their professional image and increase their business." For CustomerLink the endorsement provides the opportunity to quickly get in front of over 2,000 automotive service providers in California through ASC-CA's advertising, direct marketing, and association meetings. "Typically, automotive service providers who belong to the ASC and attend the local meetings and state wide education seminars are the shops who want to grow their business," said Kirk Olson, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CustomerLink. "These are the shops who will implement our programs and watch their car count, revenues, and profits increase dramatically." CustomerLink's Customer Relationship Management (CRM) System and proprietary database marketing platform allows service providers to proactively communicate with their customers at programmed intervals with reminders for routine maintenance such as oil changes, tire rotations Tire rotation or rotating tires is the practice of moving automobile tires from one wheel to another to ensure even tire wear. Tire wear is uneven for any number of reasons. Even tire wear is desirable to maintain consistent performance in the vehicle. , and tune-ups as well as provides them with an opportunity to send surveys, thank you letters, and information regarding specials and promotions. This communication significantly increases the probability that consumers will return to a specific service provider several times a year for recommended service and maintenance and assists automotive service providers in creating customer loyalty. Anthony Romano, Executive Vice President of CustomerLink commented, "The relationship with the ASC-CA is an important component in our market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" strategy and we are confident our offerings will deliver significant benefits for ASC member shops. This truly is a win/win deal." About CustomerLink Systems, Inc. CustomerLink Systems, Inc. is a leading Application Service Provider (ASP) of Customer Relationship Management (CRM) and marketing services to small and medium sized businesses across fragmented industries. CustomerLink leverages a proprietary database management platform to provide highly customized eMarketing and traditional direct marketing programs. These programs contribute to greater levels of customer retention, loyalty, and profitability. About The Automotive Service Councils of California The Automotive Service Councils of California (ASC) is a statewide trade association comprised primarily of independent repair shops and associated aftermarket Aftermarket See: Secondary market. aftermarket See secondary market. businesses. Currently, ASC has 43 local chapters throughout California. Shop owners who join the ASC can take advantage of the association's buying power Buying Power The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available. Also referred to as "Excess Equity. for services such as group workers compensation, bankcard processing, health plans, legal consulting, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , and programs like CustomerLink Systems. Additionally, the ASC provides legislative representation, industry trade shows, meetings, education, and monthly local chapter meetings. |
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