Printer Friendly
The Free Library
19,607,059 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

CustomerLink Adds Rewards Card to Product Offering.


ROSEVILLE Roseville.

1 City (1990 pop. 44,685), Placer co., N central Calif., a suburb of Sacramento in the foothills of the Sierras; inc. 1909. Marked by rapid growth in the late 20th cent.
, Calif. -- CustomerLink Systems, the premier provider of multi-media customer acquisition, development and retention programs for the automotive service and repair industry, announced the addition of the Customer Loyalty Card to their line of customer communication products.

Designed to thank a customer for their business and reward continuing loyalty to the service center, this 8" x 6" direct mail card comes with a removable wallet-sized rewards card built right in. As with all CustomerLink communications on behalf of a service center, the Loyalty Card is highly personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 to the vehicle owner and customized to the service center for marketplace branding. "Our goal is to help service centers identify, reward, and retain their best customers," states Walt Samuelson Sam·u·el·son   , Joan Benoit

See Joan Benoit Samuelson.
, CustomerLink's President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . Samuelson continues, "The Loyalty Card allows the service center to identify its very best customers and provide them with valuable reasons to continue to return regularly for service."

With the addition of the Loyalty Card to the CustomerLink program, service centers now have fifteen different ways to attract, develop, and retain customers. And each offering allows for complete personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  and customization by the service center.

About CustomerLink Systems, Inc.

CustomerLink is the premier provider of multi-media customer acquisition, development and retention services for the independent automotive service and repair industry. CustomerLink's proprietary database automatically triggers highly personalized, custom communications to vehicle owners on behalf of their service provider. The system encourages vehicle owners to return to their independent service provider several times throughout the year for manufacturer recommended services, technician See PC technician and software technician.  recommended services, seasonal maintenance, wear item inspections and replacement. The system allows for customized coupons, promotions, customer satisfaction surveys, and customer appreciation correspondence. CustomerLink's services assist automotive repair shops in developing repeat, full-service full-ser·vice
adj.
Associated with or offering complete service: full-service gasoline pumps; full-service banks. 
 customers resulting in more business from existing customers and expanded business from high-quality customer referrals.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Geographic Code:1USA
Date:Sep 9, 2004
Words:299
Previous Article:NorCal Women's Surf Fest Set for September 11.
Next Article:New Alliance Combats Negative Outsourcing Image: Alliance for Strategic Resource Development.



Related Articles
CustomerLink Systems To Be Top Level Sponsor At Annual ASC Trade Show and Educational Conference.
PICK A CARD, ANY CARD.
CustomerLink Systems Raises $4M in Round A-1.
CustomerLink Systems and Flexible Systems Form Strategic Partnership.
CustomerLink Systems Appoints Walt Samuelson as President and Chief Executive Officer.
Evening the odds: CRM systems are driving sophisticated loyalty programs at Las Vegas Casinos -- and not just for the high rollers. (Technology).
CustomerLink Signs 1,000th Customer and Expands Customer Support Center.
Make the points add up: if used strategically, rewards points programs from your favorite credit cards can lead to substantial savings on airline...
CustomerLink Adds Voice Prompt and E-Prompt to Their Suite of CRM Offerings.
Don't charge away your benefits.

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles