CustomerLink Adds Rewards Card to Product Offering.ROSEVILLE Roseville. 1 City (1990 pop. 44,685), Placer co., N central Calif., a suburb of Sacramento in the foothills of the Sierras; inc. 1909. Marked by rapid growth in the late 20th cent. , Calif. -- CustomerLink Systems, the premier provider of multi-media customer acquisition, development and retention programs for the automotive service and repair industry, announced the addition of the Customer Loyalty Card to their line of customer communication products. Designed to thank a customer for their business and reward continuing loyalty to the service center, this 8" x 6" direct mail card comes with a removable wallet-sized rewards card built right in. As with all CustomerLink communications on behalf of a service center, the Loyalty Card is highly personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. to the vehicle owner and customized to the service center for marketplace branding. "Our goal is to help service centers identify, reward, and retain their best customers," states Walt Samuelson Sam·u·el·son , Joan Benoit See Joan Benoit Samuelson. , CustomerLink's President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . Samuelson continues, "The Loyalty Card allows the service center to identify its very best customers and provide them with valuable reasons to continue to return regularly for service." With the addition of the Loyalty Card to the CustomerLink program, service centers now have fifteen different ways to attract, develop, and retain customers. And each offering allows for complete personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. and customization by the service center. About CustomerLink Systems, Inc. CustomerLink is the premier provider of multi-media customer acquisition, development and retention services for the independent automotive service and repair industry. CustomerLink's proprietary database automatically triggers highly personalized, custom communications to vehicle owners on behalf of their service provider. The system encourages vehicle owners to return to their independent service provider several times throughout the year for manufacturer recommended services, technician See PC technician and software technician. recommended services, seasonal maintenance, wear item inspections and replacement. The system allows for customized coupons, promotions, customer satisfaction surveys, and customer appreciation correspondence. CustomerLink's services assist automotive repair shops in developing repeat, full-service full-ser·vice adj. Associated with or offering complete service: full-service gasoline pumps; full-service banks. customers resulting in more business from existing customers and expanded business from high-quality customer referrals. |
|
||||||||||||||

Printer friendly
Cite/link
Email
Feedback
Reader Opinion