CustomerLink Adds CustomerLink Service Advantage Program to Product Offering.

ROSEVILLE, Calif. -- Today, CustomerLink Systems, the premier provider of multi-media customer acquisition, development and retention programs for the automotive service and repair industry, announced the addition of the CustomerLink Service Advantage(TM) Program to their service center programs. E[acute accent]CustomerLink's high-quality service centers are being selected, after a qualifications review, by Cross Country Automotive Services (Cross Country) as recognized tow-in locations for Cross Country's 40 million-plus serviced vehicle owners. E[acute accent]Cross Country provides affinity groups and insurance carriers with emergency roadside assistance programs for their customers. When a vehicle owner contacts Cross Country, customer service representatives at Cross Country's contact centers dispatch emergency roadside assistance from a robust network of service providers. Often, the vehicle owner does not have the necessary information to select a tow location for a disabled vehicle. Now, with the introduction of the CustomerLink Service Advantage Program, CustomerLink service center customers can sign up to become tow-in locations for Cross Country's customers. E[acute accent]"We're always looking for ways to help our service center customers with business improvement opportunities, whether it's acquiring new customers, improving business with existing ones, or gaining access to additional opportunities," states Walt Samuelson, CustomerLink's President and CEO. Samuelson continues, "It was clear that providing Cross Country Automotive Services with high-quality service centers as tow destinations met their needs, and bringing directed tows to our service center customers was a significant benefit to them as well." E[acute accent]"The opportunity to provide our customers with a suitable tow-in location is important to delivering exceptional customer service," said Steven Huson, VP and General Manager of Cross Country Automotive Services Diversified Market Unit. "By working with CustomerLink we have been able to further enhance the number of tow-in locations that are available to our customers and provide ample opportunity for CustomerLink's service center customers."

E[acute accent]About CustomerLink Systems, Inc.

E[acute accent]CustomerLink is the premier provider of multi-media customer acquisition, development and retention services for the independent automotive service and repair industry. CustomerLink's proprietary database automatically triggers highly personalized, custom communications to vehicle owners on behalf of their service provider. The system encourages vehicle owners to return to their independent service provider several times throughout the year for manufacturer recommended services, technician recommended services, seasonal maintenance, wear item inspections and replacement. The system allows for customized coupons, promotions, customer satisfaction surveys, and customer appreciation correspondence. CustomerLink's services assist automotive repair shops in developing repeat, full-service customers resulting in more business from existing customers and expanded business from high-quality customer referrals.

E[acute accent]About Cross Country Automotive Services

E[acute accent]Headquartered in Medford, Massachusetts, Cross Country Automotive Services is a leading provider of customer relationship enhancement programs in North America, including emergency roadside assistance, telematics services, consumer affairs handling and membership management. Over 1,500 Cross Country employees serve more than 100 corporate clients and their more than 40 million customers each year. Cross Country Automotive Services is a member of The Cross Country Group, one of the largest privately held providers of customer service programs in the United States. For additional information on Cross Country Automotive Services, please visit their Web site at www.crosscountry-auto.com.