CustomerAsset.com launches e-CRM services in US.Business Editors SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--Aug. 10, 2000 Addresses need of e-businesses to effectively manage the online customer relationship and the data it provides CustomerAsset.com, a global eCRM (electronic customer relationship management) company, today announced that it has launched operations in the US and the UK, two of the largest e-business markets. CustomerAsset.com provides customer interaction and database marketing services to online businesses. Funded by eVentures India, a joint venture between Softbank, ePartners (News Corporation) and P.K. Mittal (Ispat Group), CustomerAsset.com's services include inbound and outbound customer interaction management, data mining and campaign planning The process whereby combatant commanders and subordinate joint force commanders translate national or theater strategic and operational concepts through the development of campaign plans. and fulfillment. K. Ganesh, CustomerAsset.com's chief executive officer, said, "e-customers are demanding customers. They want access across all channels - email, voice and web chat. They can easily switch to another e-business competitor with a click of their mouse. And they typically demand customer support and interaction that recognizes those high expectations. "But that's just the first step in eCRM," Ganesh added. "Equally important is the need to manage and leverage the data collected through the feedback received from customers. All interactions between a company and its customers being handled at a single point is an asset - but it's an asset that most e-businesses fail to manage to their best advantage." Ganesh was formerly CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Bharti BT, a leading player in the VSAT (Very Small Aperture satellite Terminal) A small earth station for satellite transmission that handles up to 56 Kbits/sec of digital transmission. VSATs that handle the T1 data rate (up to 1.544 Mbits/sec) are called "TSATs. industry and one of British Telecom's joint ventures in India. Other members of CustomerAsset.com's management team have contributed in the past to such companies as AT&T, [British Telecom The telephone and communications carrier that provides services in Great Britain and Northern Ireland. It used to be a division of the British Post Office, but was privatized in 1984 under Margaret Thatcher's administration. ], British American Tobacco British American Tobacco Plc (LSE: BATS, AMEX: BTI, KLSE: BAT) is the second largest listed tobacco company in the world. It is based in London, England and is a constituent of the FTSE 100 Index with a market capitalisation of over £29 billion as of June 2005. , Citibank, Ford, GE Capital, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , McKinsey, Microsoft, Walt Disney, Motorola, PricewaterhouseCoopers, MarchFIRST and Wunderman Cato Johnson. CustomerAsset.com is looking to create strategic alliances with call centers, eCRM software providers and strategy consultants in the US. The company also anticipates making investments in companies that provide eCRM or CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. services as well as traditional call centers that want to access the e-business market. About CustomerAsset.com CustomerAsset.com is a global eCRM company providing customer interaction and database marketing services to e-businesses in the US and the UK. Headquartered in Bangalore, India, CustomerAsset.com is funded by eVentures India, a joint venture between Softbank, ePartners (News Corporation) and P.K. Mittal (Ispat Group). CustomerAsset.com's services run the entire gamut of the eCRM spectrum, including inbound and outbound customer interaction management, data mining and campaign planning and fulfillment. |
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