CustomerAsset.com Names Krishnaiah Head of US Operations.Business and High-Tech Editors SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--Aug. 16, 2000 Focus needs of e-business to effectively manage the online customer relationship and the data it provides CustomerAsset.com, a global eCRM (electronic customer relationship management) company, today announced that it has named Raghu Krishnaiah, 34, as head of its US operations. Krishnaiah will continue to serve in his current position as COO for the parent company. In his new position, Krishnaiah is responsible for business development, strategy, alliances, and recruiting for the US market. K. Ganesh, CustomerAsset.com's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , said, "Raghu brings a strong background in e-business issues, including eCRM and outsourcing. His mandate is to develop an organization to address the growing demand among US-domiciled e-businesses for the eCRM services they need to rapidly implement their business models. Customer relationship management -- whether by email, voice and web chat -- is a critical success factor in a market that drastically punishes any e-business's failure to develop and maintain critical mass. At the same time, CustomerAsset.com also provides a wide range of data mining and campaign planning and fulfillment skills to help clients successfully leverage the data that crosses their sites every day." Prior to joining CustomerAsset.com, Krishnaiah was an Associate Partner at MarchFIRST (formerly Mitchell Madison Group The Mitchell Madison Group is a global management consulting firm that combines broad strategic capabilities with deep functional skills to deliver value to their clients. It is a business consulting firm specializing in cost cutting and savings. ), where he assisted leading global financial services, retail, travel, and teleservices companies in the areas of internet product development, operations outsourcing, CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. and business growth strategies. Earlier, Krishnaiah was a Senior Systems Engineer at TRW TRW The Real World (TV reality show) TRW The Right Way TRW Tactical Reconnaissance Wing TRW The Retriever Weekly (University of Maryland, Baltimore, MD) TRW Thompson Ramo Wooldridge Inc in Sunnyvale, California, where he led development and implementation of large-scale systems. He holds an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration degree from the Wharton School, as well as SB and SM degrees in Electrical Engineering from M.I.T. Other members of CustomerAsset.com's management team have contributed in the past to such companies as AT&T, British Telecom, British American Tobacco British American Tobacco Plc (LSE: BATS, AMEX: BTI, KLSE: BAT) is the second largest listed tobacco company in the world. It is based in London, England and is a constituent of the FTSE 100 Index with a market capitalisation of over £29 billion as of June 2005. , Citibank, Ford, GE Capital, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , McKinsey, Microsoft, Walt Disney, Motorola, PricewaterhouseCoopers and Wunderman Cato Johnson. About CustomerAsset.com CustomerAsset.com is a global eCRM company providing customer interaction and database marketing services to e-businesses in the US and the UK. Headquartered in Bangalore, India, CustomerAsset.com is funded by eVentures India, a joint venture between SOFTBANK, ePartners (News Corporation) and P K Mittal (Ispat Group). CustomerAsset.com's services run the entire gamut of the eCRM spectrum, including inbound and outbound customer interaction management, data mining and campaign planning and fulfillment. For more information, please contact Raghu Krishnaiah at 408-551-0284 or raghuk@customerasset.com |
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