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CustomerAsset to Supply Multilingual eCRM Services as Part of MessageMedia's ServiceSuite Support and Service Offerings; Supports Global Transaction-Handling.


Business Editors/High-Tech Writers

SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif.--(BUSINESS WIRE)--Oct. 30, 2000

CustomerAsset, a global eCRM (electronic customer relationship management) company, today announced that it will provide key multilingual global transaction-handling services for the new ServiceSuite(TM) family of customer care offerings from MessageMedia Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: MESG MESG Maximum Experimental Safe Gap
MESG Medical Education Solutions Group
MESG Mediterranean Shipping Group
MESG Mowlem Environmental Sciences Group (UK) 
). ServiceSuite(TM) encompasses e-mail based, Web-based and agent-based service offerings designed to provide outsourced solutions to meet the ever-growing demand from online customers for service.

Raghu Krishnaiah, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of CustomerAsset's US operations, said, "We are delighted to partner with MessageMedia in the launch of this exciting new program. We will provide 24/7 support for MessageMedia's online customer care services." As a leader in eCRM, CustomerAsset provides a wide array of customer interaction and database marketing services.

Elizabeth Wallace, senior vice president and general manager of MessageMedia's eService Solutions(TM) business unit, said, "We chose CustomerAsset because they have the proven management, the investment in world-class infrastructure, the global capabilities and the dedication to best-of-breed global process to help make ServiceSuite(TM) a critical element of our clients' online business strategies."

About MessageMedia Inc.

MessageMedia (Nasdaq:MESG) provides e-commerce services, permission-based direct marketing, ongoing customer communications, and real-time customer feedback solutions using industry standard Internet protocols Refers to all the standards that keep the Internet running. The foundation protocol is TCP/IP, which provides the basic communications mechanism as well as ways to copy files (FTP) and send e-mail (SMTP). . MessageMedia's customer portfolio features Cisco, Dell Computer, E*TRADE, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Yahoo!, Microsoft, GeoCities, CMP CMP (cytidine monophosphate): see cytosine.


(1) (CMP Media LLC, Manhasset, NY, www.cmp.com) Part of United Business Media, CMP is a leading integrated media company that offers a wide variety of publications and services in the information
 Media, Barclays Bank, EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country. , Universal Studios, Hoover's Online and Bertelsmann.

Investors in MessageMedia include SOFTBANK and its affiliates, the world's largest investors in Internet companies and Pequot Capital Management, a Connecticut-based research-intensive investment firm.

About CustomerAsset

CustomerAsset is a global eCRM company providing customer interaction and database management services to e-businesses in the US, UK and India. Services fall under four main categories: full-channel customer interaction handling; sophisticated database mining/marketing; online campaign management; and eCRM consulting. Headquartered in Bangalore, India with operations in the US and the UK, CustomerAsset is funded by eVentures India, a joint venture between Softbank and ePartners (a U.K. and USA based venture capital fund with News Corporation as its key investor) and P K Mittal.
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Publication:Business Wire
Geographic Code:1USA
Date:Oct 30, 2000
Words:339
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