Customer service starts with a hearty, memorable welcome to new subs.After subscribing to a magazine and a newsletter, we were impressed with each one's welcome to us. We recommend incorporating elements of each in your own correspondence to new subscribers. They appear in boldface See boldface font. below. The newsletter sent a one-page letter on the publication's letterhead, with a smiling photo of the editor and signed by him. "Thank you for joining our family of readers looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ...." "Customer Service: If you have any questions or need help--please call, write, or fax us directly (see above). Please do not write to any other address, including [the publisher]." "Your Payment: If you ordered by credit card, a charge from [the publisher] will appear on your next statement." "Your Free Bonus Reports: Enclosed en·close also in·close tr.v. en·closed, en·clos·ing, en·clos·es 1. To surround on all sides; close in. 2. To fence in so as to prevent common use: enclosed the pasture. is your first of [newsletter name] as well as your Free Bonus Reports.... We pride ourselves in giving you even more than advertised. You will find many more reports at your fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. than you expected." "Affiliations: [Newsletter name] is 100% independent, and not affiliated with any ... company. My newsletter is written to serve you." The magazine welcome As effective as we found the newsletter's welcome letter, we were even more impressed with the magazine's welcoming device--a 7 X 7-inch pamphlet pamphlet, short unbound or paper-bound book of from 64 to 96 pages. The pamphlet gained popularity as an instrument of religious or political controversy, giving the author and reader full benefit of freedom of the press. folded once to 3.5 X 7. The cover features the magazine logo and "Subscriber Guide." Inside is the headline, "Thank you for subscribing to [name]. We appreciate your business and want to ensure that you get the most out of your subscription. This Subscriber Guide is designed to help you do that." "YOUR LABEL" has an illustration of the subscriber label, pointing out the Subscriber Identification Number and the Expiration Date Expiration Date The day on which an options or futures contract is no longer valid and, therefore, ceases to exist. Notes: The expiration date for all listed stock options in the U.S. . "CHANGE OF ADDRESS" explains how to contact the publisher "by mail, by phone, and by e-mail." "HELPFUL HINT: Please allow 2-3 weeks for the change of address to take effect if you mail your request. Allow one week if your call in your request. Allow one week if you e-mail your request." "MISSING OR LATE ISSUES" explains the publication's frequency and where to write for missing issues. "HELPFUL HINT: [Name] may arrive faster if it goes directly to your home address rather than having to be routed through your office mail system." "GIFT SUBSCRIPTIONS" puts in a pitch for the magazine as "a useful, unique gift--it's a perfect gift particularly for business associates and busy relatives." An address is given for the magazine's Customer Service Gift Department. "BACK ISSUES" gives the Customer Service Back Issue Order Department address and phone number. "CONTACT OUR EDITORS" provides the address of the editors, which is different from the other addresses given. The back of the pamphlet repeats the publication's address and phone numbers and adds its e-mail address See Internet address. e-mail address - electronic mail address . We found the pamphlet appealing because both its appearance and content lend it to be "saved," almost like a membership card. Additional information To the above boldface categories and copy, we'd add these: Mailing list An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new : State your list rental policy and how subscribers may opt-out of having their names rented. Website access: Provide your website URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. and leave lines for subscribers to write down their Username The name you use to identify yourself when logging into a computer system or online service. Both a username (user ID) and a password are required. In an Internet e-mail address, the username is the left part before the @ sign. For example, KARENB is the username in karenb@mycompany. and Password. That may prompt them to save the document even more than just having a handsome little pamphlet. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion